Cat's Pride Consumer Insights

Who buys Cat's Pride?

A Cat's Pride consumer is generally lower income, Caucasian, and older age. Cat's Pride consumers are more likely to purchase Cat's Pride during larger pantry stocking trips. Brands such as Purina Friskies, Gold Peak, and Arm & Hammer also tend to be purchased in the same trip. See sample consumer insights data below.

Cat's Pride Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.49
% of Basket $ (median)
12.5%
Total Basket $ (median)
$51.91

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cat's Pride Consumer Demographics

demographic
index
Female
101
Male
86
<24
76
25-34
72
35-44
91
45-54
121
55-64
182
65+
138
African American
37
Asian
23
Caucasian
119
Hispanic
47
demographic
index
Has Kids
77
No Kids
152
- $20k
106
$20k-40k
136
$40k-60k
113
$60k-80k
98
$80k-100k
93
$100k-125k
86
$125k +
51
No College
129
College
95
Adv. Degree
89

Understand Cat's Pride Consumer Behavior

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Cat's Pride Basket Affinity & Size

brand
basket affinity
Purina Friskies 20.9x
Gold Peak 6.7x
Arm & Hammer 6.6x
Chef Boyardee 3.9x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
363

Where is Cat's Pride Purchased?

channels
index
Club
1
Dollar
270
Drug
17
Food
125
Gas & Convenience
8
Mass
113
regions
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What Else Do They Buy?

brand
household affinity
Purina Friskies 2.8x
Maxwell House 1.6x
Totino's Party Pizza 1.6x
Marlboro 1.6x

How Did They Pay?

method
index
Cash
110
Credit
93
Debit
109
Food Stamps
59

When is Cat's Pride Purchased?

day of week
Sun
16.3%
Mon
11.9%
Tue
11.8%
Wed
11.6%
Thu
12.8%
Fri
16.0%
Sat
19.5%
time of day
Morning
15.7%
Noon
17.6%
Afternoon
34.8%
Evening
25.8%
Late
6.1%

Get More Cat's Pride Data

Better understand Cat's Pride consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Cat's Pride consumers switch to?

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Why do consumers stop buying Cat's Pride products?

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Which retailers do Cat's Pride shoppers prefer to shop at?

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What motivates consumers to try Cat's Pride products?

Research the Cat's Pride Target Market

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Who actually buys Cat's Pride? Do these consumers match the intended target market of Cat's Pride?

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What motivates the target market to buy Cat's Pride?

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What other target market should Cat's Pride look at?

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Which other brands have a similar target market?

About Our Cat's Pride Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.