Cavit Consumer Insights

Who buys Cavit? A Cavit consumer is generally median income, Caucasian, and senior age. Cavit consumers are more likely to purchase Cavit during larger pantry stocking trips. Brands such as Boars Head, Dannon, and Bud Light also tend to be purchased in the same trip. Sample consumer insights data below.

Cavit Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.99
% of Basket $ (median)
23.4%
Total Basket $ (median)
$51.27

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cavit Consumer Demographics

demographic
index
Female
93
Male
165
<24
64
25-34
48
35-44
74
45-54
99
55-64
285
65+
497
African American
52
Asian
27
Caucasian
115
Hispanic
77
demographic
index
Has Kids
69
No Kids
170
- $20k
31
$20k-40k
76
$40k-60k
113
$60k-80k
119
$80k-100k
109
$100k-125k
107
$125k +
112
No College
68
College
96
Adv. Degree
158

Understand Cavit Consumer Behavior

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Cavit Basket Affinity & Size

brand
basket affinity
Boars Head 9.8x
Dannon 9.2x
Bud Light 8.9x
Libby's 7.3x
basket size
index
Urgent Need (1-2 Items)
66
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
190

Where is Cavit Purchased?

channels
index
Club
155
Dollar
2
Drug
37
Food
210
Gas & Convenience
47
Mass
22
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 2.0x
Goya 1.8x
Boars Head 1.7x
Perdue 1.7x

How Did They Pay?

method
index
Cash
66
Credit
148
Debit
87
Food Stamps
3

When is Cavit Purchased?

day of week
Sun
10.8%
Mon
9.6%
Tue
12.1%
Wed
13.2%
Thu
13.7%
Fri
19.6%
Sat
21.0%
time of day
Morning
8.0%
Noon
14.0%
Afternoon
47.4%
Evening
27.8%
Late
2.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cavit consumers purchase?

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Why do Cavit consumers try new brands?

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Where do Cavit consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cavit Target Market

Arrow and target

Who actually buys Cavit? Do these consumers match the intended target market of Cavit?

Thought bubble

What motivates the target market to purchase Cavit?

magnifying glass

What other target market should Cavit look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us