CCF Brands Consumer Insights

Who buys CCF Brands? A CCF Brands consumer is generally lower income, Caucasian, and upper middle age. CCF Brands consumers are more likely to purchase CCF Brands during larger pantry stocking trips. Brands such as Marketside, Armour, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

CCF Brands Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
3.8%
Total Basket $ (median)
$51.58

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

CCF Brands Consumer Demographics

demographic
index
Female
100
Male
103
<24
53
25-34
90
35-44
98
45-54
121
55-64
107
65+
97
African American
110
Asian
30
Caucasian
110
Hispanic
73
demographic
index
Has Kids
87
No Kids
129
- $20k
96
$20k-40k
137
$40k-60k
105
$60k-80k
94
$80k-100k
92
$100k-125k
62
$125k +
99
No College
109
College
97
Adv. Degree
102

Understand CCF Brands Consumer Behavior

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CCF Brands Basket Affinity & Size

brand
basket affinity
Marketside 15.8x
Armour 6.8x
YoCrunch 6.5x
Borden 5.8x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
417

Where is CCF Brands Purchased?

channels
index
Club
20
Food
0
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 2.0x
Red Bull 1.9x
Totino's Pizza Rolls 1.9x
Jennie-O 1.8x

How Did They Pay?

method
index
Cash
81
Credit
84
Debit
123
Food Stamps
135

When is CCF Brands Purchased?

day of week
Sun
19.0%
Mon
16.7%
Tue
13.4%
Wed
13.3%
Thu
10.5%
Fri
12.5%
Sat
14.5%
time of day
Morning
18.0%
Noon
12.2%
Afternoon
32.6%
Evening
29.1%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do CCF Brands consumers purchase?

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Why do CCF Brands consumers try new brands?

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Where do CCF Brands consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the CCF Brands Target Market

Arrow and target

Who actually buys CCF Brands? Do these consumers match the intended target market of CCF Brands?

Thought bubble

What motivates the target market to purchase CCF Brands?

magnifying glass

What other target market should CCF Brands look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us