Cedar's Consumer Insights

Who buys Cedar's?

A Cedar's consumer is generally very high income, Caucasian, and upper middle age. Cedar's consumers are more likely to purchase Cedar's during larger pantry stocking trips. Brands such as Fresh Express, Nabisco Wheat Thins, and TURKEY KNOB also tend to be purchased in the same trip. See sample consumer insights data below.

Cedar's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
4.9%
Total Basket $ (median)
$80.67

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cedar's Consumer Demographics

demographic
index
Female
97
Male
129
<24
108
25-34
88
35-44
97
45-54
126
55-64
91
65+
90
African American
67
Asian
57
Caucasian
105
Hispanic
102
demographic
index
Has Kids
97
No Kids
107
- $20k
72
$20k-40k
60
$40k-60k
97
$60k-80k
76
$80k-100k
110
$100k-125k
131
$125k +
173
No College
48
College
101
Adv. Degree
159

Understand Cedar's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Cedar's Basket Affinity & Size

brand
basket affinity
Fresh Express 9.1x
Nabisco Wheat Thins 6.8x
TURKEY KNOB 6.2x
Green Giant 6.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
384

Where is Cedar's Purchased?

channels
index
Drug
121
Food
202
Gas & Convenience
22
Mass
51
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.2x
Utz 2.1x
Perdue 1.9x
Arnold 1.8x

How Did They Pay?

method
index
Cash
116
Credit
142
Debit
62
Food Stamps
51

When is Cedar's Purchased?

day of week
Sun
17.3%
Mon
11.7%
Tue
11.2%
Wed
10.4%
Thu
13.4%
Fri
17.2%
Sat
18.9%
time of day
Morning
15.9%
Noon
17.9%
Afternoon
35.8%
Evening
26.0%
Late
4.4%

About Our Cedar's Consumer Insights

How do we know who buys Cedar's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Cedar's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.