Celentano Consumer Insights

Who buys Celentano? A Celentano consumer is generally median income, Caucasian, and older age. Celentano consumers are more likely to purchase Celentano during larger pantry stocking trips. Brands such as Bertolli, Birds Eye Steamfresh, and Prego also tend to be purchased in the same trip. Sample consumer insights data below.

Celentano Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.9%
Total Basket $ (median)
$67.21

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Celentano Consumer Demographics

demographic
index
Female
101
Male
92
<24
70
25-34
80
35-44
104
45-54
113
55-64
120
65+
117
African American
48
Asian
38
Caucasian
112
Hispanic
83
demographic
index
Has Kids
105
No Kids
88
- $20k
83
$20k-40k
93
$40k-60k
100
$60k-80k
113
$80k-100k
95
$100k-125k
108
$125k +
98
No College
92
College
103
Adv. Degree
93

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Celentano Basket Affinity & Size

brand
basket affinity
Bertolli 8.3x
Birds Eye Steamfresh 7.8x
Prego 7.4x
Ragu 6.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
536

Where is Celentano Purchased?

channels
index
Beauty
12
Drug
0
Food
236
Gas & Convenience
1
Mass
45
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.4x
Boars Head 2.0x
Entenmann's 1.8x
Perdue 1.8x

How Did They Pay?

method
index
Cash
104
Credit
95
Debit
97
Food Stamps
158

When is Celentano Purchased?

day of week
Sun
18.1%
Mon
13.8%
Tue
11.8%
Wed
13.6%
Thu
11.6%
Fri
13.3%
Sat
17.8%
time of day
Morning
16.6%
Noon
16.7%
Afternoon
35.3%
Evening
26.8%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Celentano consumers purchase?

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Why do Celentano consumers try new brands?

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Where do Celentano consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Celentano Target Market

Arrow and target

Who actually buys Celentano? Do these consumers match the intended target market of Celentano?

Thought bubble

What motivates the target market to purchase Celentano?

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What other target market should Celentano look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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