Celeste Consumer Insights

Who buys Celeste?

A Celeste consumer is generally lower income, Hispanic, and lower middle age. Celeste consumers are more likely to purchase Celeste during larger pantry stocking trips. Brands such as Banquet, Perdue, and Smart Balance also tend to be purchased in the same trip. See sample consumer insights data below.

Celeste Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.26
% of Basket $ (median)
4.1%
Total Basket $ (median)
$55.23

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Celeste Consumer Demographics

demographic
index
Female
101
Male
93
<24
82
25-34
99
35-44
109
45-54
99
55-64
80
65+
61
African American
105
Asian
108
Caucasian
95
Hispanic
129
demographic
index
Has Kids
107
No Kids
85
- $20k
106
$20k-40k
124
$40k-60k
88
$60k-80k
105
$80k-100k
92
$100k-125k
89
$125k +
94
No College
126
College
97
Adv. Degree
83

Understand Celeste Consumer Behavior

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Celeste Basket Affinity & Size

brand
basket affinity
Banquet 7.4x
Perdue 7.3x
Smart Balance 6.0x
Utz 5.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
493

Where is Celeste Purchased?

channels
index
Club
1
Dollar
33
Drug
5
Food
219
Gas & Convenience
6
Mass
54
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.8x
Utz 1.8x
Entenmann's 1.7x
Perdue 1.7x

How Did They Pay?

method
index
Cash
139
Credit
79
Debit
90
Food Stamps
185

When is Celeste Purchased?

day of week
Sun
19.7%
Mon
13.8%
Tue
11.8%
Wed
11.4%
Thu
11.3%
Fri
15.3%
Sat
16.7%
time of day
Morning
14.2%
Noon
17.1%
Afternoon
33.5%
Evening
27.8%
Late
7.3%

About Our Celeste Consumer Insights

How do we know who buys Celeste? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Celeste consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.