Celestial Seasonings Consumer Insights

Who buys Celestial Seasonings?

A Celestial Seasonings consumer is generally higher income, African American, and senior age. Celestial Seasonings consumers are more likely to purchase Celestial Seasonings during larger pantry stocking trips. Brands such as Lipton Tea, Progresso, and Silk also tend to be purchased in the same trip. See sample consumer insights data below.

Celestial Seasonings Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.79
% of Basket $ (median)
5.6%
Total Basket $ (median)
$50.24

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Celestial Seasonings Consumer Demographics

demographic
index
Female
99
Male
110
<24
108
25-34
101
35-44
93
45-54
100
55-64
113
65+
139
African American
136
Asian
90
Caucasian
99
Hispanic
97
demographic
index
Has Kids
87
No Kids
129
- $20k
95
$20k-40k
101
$40k-60k
102
$60k-80k
99
$80k-100k
98
$100k-125k
105
$125k +
98
No College
88
College
99
Adv. Degree
120

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Celestial Seasonings Basket Affinity & Size

brand
basket affinity
Lipton Tea 5.3x
Progresso 4.8x
Silk 4.6x
Fresh Selections 4.5x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
400

Where is Celestial Seasonings Purchased?

channels
index
Beauty
97
Club
2
Dollar
5
Drug
47
Food
177
Gas & Convenience
15
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.5x
Goya 1.4x
Horizon Organic 1.4x
Dannon Oikos 1.4x

How Did They Pay?

method
index
Cash
95
Credit
110
Debit
94
Food Stamps
100

When is Celestial Seasonings Purchased?

day of week
Sun
17.8%
Mon
13.5%
Tue
13.1%
Wed
12.9%
Thu
12.2%
Fri
14.3%
Sat
16.2%
time of day
Morning
14.6%
Noon
16.2%
Afternoon
34.2%
Evening
27.4%
Late
7.6%

About Our Celestial Seasonings Consumer Insights

How do we know who buys Celestial Seasonings? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Celestial Seasonings consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.