Celestial Seasonings Sleepytime Consumer Insights

Who buys Celestial Seasonings Sleepytime?

A Celestial Seasonings Sleepytime consumer is generally very low income, Hispanic, and older age. Celestial Seasonings Sleepytime consumers are more likely to purchase Celestial Seasonings Sleepytime during larger pantry stocking trips. Brands such as Lipton Tea, Progresso, and Maruchan Ramen also tend to be purchased in the same trip. See sample consumer insights data below.

Celestial Seasonings Sleepytime Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.79
% of Basket $ (median)
4.7%
Total Basket $ (median)
$59.20

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Celestial Seasonings Sleepytime Consumer Demographics

demographic
index
Female
99
Male
113
<24
101
25-34
99
35-44
92
45-54
98
55-64
143
65+
112
African American
95
Asian
60
Caucasian
102
Hispanic
120
demographic
index
Has Kids
88
No Kids
127
- $20k
120
$20k-40k
114
$40k-60k
91
$60k-80k
92
$80k-100k
97
$100k-125k
90
$125k +
107
No College
89
College
101
Adv. Degree
109

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Celestial Seasonings Sleepytime Basket Affinity & Size

brand
basket affinity
Lipton Tea 5.7x
Progresso 4.7x
Maruchan Ramen 4.7x
Hunt's Snack Pack 4.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
426

Where is Celestial Seasonings Sleepytime Purchased?

channels
index
Club
1
Dollar
0
Drug
98
Food
97
Gas & Convenience
2
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.5x
General Mills Fiber One 1.4x
Goya 1.4x
Jennie-O 1.4x

How Did They Pay?

method
index
Cash
111
Credit
91
Debit
98
Food Stamps
144

When is Celestial Seasonings Sleepytime Purchased?

day of week
Sun
15.9%
Mon
14.4%
Tue
13.1%
Wed
13.9%
Thu
11.5%
Fri
13.9%
Sat
17.3%
time of day
Morning
13.2%
Noon
14.6%
Afternoon
35.0%
Evening
28.7%
Late
8.5%

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Find Answers to Questions

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Which brands do Celestial Seasonings Sleepytime consumers switch to?

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Why do consumers stop buying Celestial Seasonings Sleepytime products?

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Which retailers do Celestial Seasonings Sleepytime shoppers prefer to shop at?

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What motivates consumers to try Celestial Seasonings Sleepytime products?

Research the Celestial Seasonings Sleepytime Target Market

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Who actually buys Celestial Seasonings Sleepytime? Do these consumers match the intended target market of Celestial Seasonings Sleepytime?

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What motivates the target market to buy Celestial Seasonings Sleepytime?

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What other target market should Celestial Seasonings Sleepytime look at?

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Which other brands have a similar target market?

About Our Celestial Seasonings Sleepytime Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.