Celestial Seasonings Sleepytime Consumer Insights

Who buys Celestial Seasonings Sleepytime? Celestial Seasonings Sleepytime consumers are generally very low income, Hispanic, and older age. Celestial Seasonings Sleepytime consumers are more likely to purchase Celestial Seasonings Sleepytime during larger pantry stocking trips. Brands such as Lipton Tea, Progresso, and Maruchan Ramen also tend to be purchased in the same trip. Sample consumer insights data below.

Celestial Seasonings Sleepytime Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.79
% of Basket $ (median)
4.7%
Total Basket $ (median)
$59.20

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Celestial Seasonings Sleepytime Consumer Demographics

demographic
index
Female
99
Male
113
<24
101
25-34
99
35-44
92
45-54
98
55-64
143
65+
112
African American
95
Asian
60
Caucasian
102
Hispanic
120
demographic
index
Has Kids
88
No Kids
127
- $20k
120
$20k-40k
114
$40k-60k
91
$60k-80k
92
$80k-100k
97
$100k-125k
90
$125k +
107
No College
89
College
101
Adv. Degree
109

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Celestial Seasonings Sleepytime Basket Affinity & Size

brand
basket affinity
Lipton Tea 5.7x
Progresso 4.7x
Maruchan Ramen 4.7x
Hunt's Snack Pack 4.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
426

Where is Celestial Seasonings Sleepytime Purchased?

channels
index
Club
1
Dollar
0
Drug
98
Food
97
Gas & Convenience
2
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.5x
General Mills Fiber One 1.4x
Goya 1.4x
Jennie-O 1.4x

How Did They Pay?

method
index
Cash
111
Credit
91
Debit
98
Food Stamps
144

When is Celestial Seasonings Sleepytime Purchased?

day of week
Sun
15.9%
Mon
14.4%
Tue
13.1%
Wed
13.9%
Thu
11.5%
Fri
13.9%
Sat
17.3%
time of day
Morning
13.2%
Noon
14.6%
Afternoon
35.0%
Evening
28.7%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Celestial Seasonings Sleepytime consumers purchase?

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Why do Celestial Seasonings Sleepytime consumers try new brands?

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Where do Celestial Seasonings Sleepytime consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Celestial Seasonings Sleepytime Target Market

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Who actually buys Celestial Seasonings Sleepytime? Do these consumers match the intended target market of Celestial Seasonings Sleepytime?

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What motivates the target market to purchase Celestial Seasonings Sleepytime?

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What other target market should Celestial Seasonings Sleepytime look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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