Cento Consumer Insights

Who buys Cento?

A Cento consumer is generally very high income, Caucasian, and senior age. Cento consumers are more likely to purchase Cento during larger pantry stocking trips. Brands such as Barilla, Goya, and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

Cento Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.56
% of Basket $ (median)
3.7%
Total Basket $ (median)
$69.90

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cento Consumer Demographics

demographic
index
Female
101
Male
91
<24
40
25-34
61
35-44
103
45-54
125
55-64
150
65+
177
African American
36
Asian
57
Caucasian
114
Hispanic
57
demographic
index
Has Kids
94
No Kids
113
- $20k
48
$20k-40k
58
$40k-60k
77
$60k-80k
79
$80k-100k
113
$100k-125k
121
$125k +
225
No College
86
College
95
Adv. Degree
142

Understand Cento Consumer Behavior

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Cento Basket Affinity & Size

brand
basket affinity
Barilla 9.4x
Goya 9.0x
Perdue 7.3x
Swanson 6.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
507

Where is Cento Purchased?

channels
index
Club
36
Drug
9
Food
217
Gas & Convenience
3
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.1x
Perdue 2.1x
Boars Head 1.9x
Entenmann's 1.8x

How Did They Pay?

method
index
Cash
142
Credit
102
Debit
83
Food Stamps
55

When is Cento Purchased?

day of week
Sun
20.3%
Mon
11.9%
Tue
13.5%
Wed
11.5%
Thu
10.0%
Fri
13.6%
Sat
19.2%
time of day
Morning
15.4%
Noon
19.7%
Afternoon
40.4%
Evening
20.6%
Late
3.9%

About Our Cento Consumer Insights

How do we know who buys Cento? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Cento consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.