Cento Consumer Insights

Who buys Cento? A Cento consumer is generally very high income, Caucasian, and senior age. Cento consumers are more likely to purchase Cento during larger pantry stocking trips. Brands such as Barilla, Goya, and Perdue also tend to be purchased in the same trip. Sample consumer insights data below.

Cento Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.56
% of Basket $ (median)
3.7%
Total Basket $ (median)
$69.90

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cento Consumer Demographics

demographic
index
Female
101
Male
91
<24
40
25-34
61
35-44
103
45-54
125
55-64
150
65+
177
African American
36
Asian
57
Caucasian
114
Hispanic
57
demographic
index
Has Kids
94
No Kids
113
- $20k
48
$20k-40k
58
$40k-60k
77
$60k-80k
79
$80k-100k
113
$100k-125k
121
$125k +
225
No College
86
College
95
Adv. Degree
142

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Cento Basket Affinity & Size

brand
basket affinity
Barilla 9.4x
Goya 9.0x
Perdue 7.3x
Swanson 6.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
507

Where is Cento Purchased?

channels
index
Club
36
Drug
9
Food
217
Gas & Convenience
3
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.1x
Perdue 2.1x
Boars Head 1.9x
Entenmann's 1.8x

How Did They Pay?

method
index
Cash
142
Credit
102
Debit
83
Food Stamps
55

When is Cento Purchased?

day of week
Sun
20.3%
Mon
11.9%
Tue
13.5%
Wed
11.5%
Thu
10.0%
Fri
13.6%
Sat
19.2%
time of day
Morning
15.4%
Noon
19.7%
Afternoon
40.4%
Evening
20.6%
Late
3.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cento consumers purchase?

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Why do Cento consumers try new brands?

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Where do Cento consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cento Target Market

Arrow and target

Who actually buys Cento? Do these consumers match the intended target market of Cento?

Thought bubble

What motivates the target market to purchase Cento?

magnifying glass

What other target market should Cento look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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