Centrum Consumer Insights

Who buys Centrum?

A Centrum consumer is generally very low income, Asian, and senior age. Centrum consumers are more likely to purchase Centrum during larger pantry stocking trips. Brands such as Tide, Dove, and Suave also tend to be purchased in the same trip. See sample consumer insights data below.

Centrum Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.99
% of Basket $ (median)
24.8%
Total Basket $ (median)
$40.33

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Centrum Consumer Demographics

demographic
index
Female
95
Male
147
<24
106
25-34
90
35-44
86
45-54
100
55-64
156
65+
237
African American
108
Asian
343
Caucasian
74
Hispanic
108
demographic
index
Has Kids
79
No Kids
147
- $20k
123
$20k-40k
112
$40k-60k
97
$60k-80k
97
$80k-100k
89
$100k-125k
102
$125k +
88
No College
94
College
99
Adv. Degree
112

Understand Centrum Consumer Behavior

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Centrum Basket Affinity & Size

brand
basket affinity
Tide 6.5x
Dove 6.2x
Suave 5.9x
Crest 5.8x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
260

Where is Centrum Purchased?

channels
index
Beauty
5
Club
274
Dollar
21
Drug
347
Food
58
Gas & Convenience
3
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.5x
Listerine 1.4x
Smart Balance 1.4x
Skippy 1.4x

How Did They Pay?

method
index
Cash
130
Credit
115
Debit
76
Food Stamps
29

When is Centrum Purchased?

day of week
Sun
17.3%
Mon
12.7%
Tue
12.2%
Wed
11.7%
Thu
12.4%
Fri
15.3%
Sat
18.3%
time of day
Morning
14.5%
Noon
18.6%
Afternoon
36.4%
Evening
25.6%
Late
4.9%

About Our Centrum Consumer Insights

How do we know who buys Centrum? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Centrum consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.