Centrum Consumer Insights

Who buys Centrum? A Centrum consumer is generally very low income, Asian, and senior age. Centrum consumers are more likely to purchase Centrum during larger pantry stocking trips. Brands such as Tide, Dove, and Suave also tend to be purchased in the same trip. Sample consumer insights data below.

Centrum Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.99
% of Basket $ (median)
24.8%
Total Basket $ (median)
$40.33

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Centrum Consumer Demographics

demographic
index
Female
95
Male
147
<24
106
25-34
90
35-44
86
45-54
100
55-64
156
65+
237
African American
108
Asian
343
Caucasian
74
Hispanic
108
demographic
index
Has Kids
79
No Kids
147
- $20k
123
$20k-40k
112
$40k-60k
97
$60k-80k
97
$80k-100k
89
$100k-125k
102
$125k +
88
No College
94
College
99
Adv. Degree
112

Understand Centrum Consumer Behavior

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Centrum Basket Affinity & Size

brand
basket affinity
Tide 6.5x
Dove 6.2x
Suave 5.9x
Crest 5.8x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
260

Where is Centrum Purchased?

channels
index
Beauty
5
Club
274
Dollar
21
Drug
347
Food
58
Gas & Convenience
3
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.5x
Listerine 1.4x
Smart Balance 1.4x
Skippy 1.4x

How Did They Pay?

method
index
Cash
130
Credit
115
Debit
76
Food Stamps
29

When is Centrum Purchased?

day of week
Sun
17.3%
Mon
12.7%
Tue
12.2%
Wed
11.7%
Thu
12.4%
Fri
15.3%
Sat
18.3%
time of day
Morning
14.5%
Noon
18.6%
Afternoon
36.4%
Evening
25.6%
Late
4.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Centrum consumers purchase?

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Why do Centrum consumers try new brands?

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Where do Centrum consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Centrum Target Market

Arrow and target

Who actually buys Centrum? Do these consumers match the intended target market of Centrum?

Thought bubble

What motivates the target market to purchase Centrum?

magnifying glass

What other target market should Centrum look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us