Centrum Silver Consumer Insights

Who buys Centrum Silver?

A Centrum Silver consumer is generally very low income, Asian, and senior age. Centrum Silver consumers are more likely to purchase Centrum Silver during larger pantry stocking trips. Brands such as Lysol, Bounty, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Centrum Silver Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$13.52
% of Basket $ (median)
21.9%
Total Basket $ (median)
$61.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Centrum Silver Consumer Demographics

demographic
index
Female
95
Male
153
<24
91
25-34
80
35-44
75
45-54
100
55-64
213
65+
355
African American
109
Asian
371
Caucasian
72
Hispanic
90
demographic
index
Has Kids
70
No Kids
169
- $20k
126
$20k-40k
109
$40k-60k
96
$60k-80k
99
$80k-100k
97
$100k-125k
99
$125k +
82
No College
102
College
96
Adv. Degree
116

Understand Centrum Silver Consumer Behavior

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Centrum Silver Basket Affinity & Size

brand
basket affinity
Lysol 7.2x
Bounty 6.6x
Olay 6.5x
Dove 6.5x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
229

Where is Centrum Silver Purchased?

channels
index
Beauty
6
Club
377
Dollar
30
Drug
317
Food
54
Gas & Convenience
2
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.6x
Listerine 1.5x
Eggland's Best 1.4x
Goya 1.4x

How Did They Pay?

method
index
Cash
128
Credit
123
Debit
72
Food Stamps
22

When is Centrum Silver Purchased?

day of week
Sun
17.7%
Mon
12.5%
Tue
12.6%
Wed
11.8%
Thu
12.0%
Fri
15.2%
Sat
18.3%
time of day
Morning
14.0%
Noon
18.5%
Afternoon
39.4%
Evening
24.5%
Late
3.6%

Get More Centrum Silver Data

Contact us for the latest Centrum Silver consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Centrum Silver consumers switch to?

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Why do consumers stop buying Centrum Silver products?

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Which retailers do Centrum Silver shoppers prefer to shop at?

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What motivates consumers to try Centrum Silver products?

Research the Centrum Silver Target Market

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Who actually buys Centrum Silver? Do these consumers match the intended target market of Centrum Silver?

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What motivates the target market to buy Centrum Silver?

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What other target market should Centrum Silver look at?

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Which other brands have a similar target market?

About Our Centrum Silver Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.