Centrum Silver Consumer Insights

Who buys Centrum Silver? A Centrum Silver consumer is generally very low income, Asian, and senior age. Centrum Silver consumers are more likely to purchase Centrum Silver during larger pantry stocking trips. Brands such as Lysol, Bounty, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Centrum Silver Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$13.52
% of Basket $ (median)
21.9%
Total Basket $ (median)
$61.82

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Centrum Silver Consumer Demographics

demographic
index
Female
95
Male
153
<24
91
25-34
80
35-44
75
45-54
100
55-64
213
65+
355
African American
109
Asian
371
Caucasian
72
Hispanic
90
demographic
index
Has Kids
70
No Kids
169
- $20k
126
$20k-40k
109
$40k-60k
96
$60k-80k
99
$80k-100k
97
$100k-125k
99
$125k +
82
No College
102
College
96
Adv. Degree
116

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Centrum Silver Basket Affinity & Size

brand
basket affinity
Lysol 7.2x
Bounty 6.6x
Olay 6.5x
Dove 6.5x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
229

Where is Centrum Silver Purchased?

channels
index
Beauty
6
Club
377
Dollar
30
Drug
317
Food
54
Gas & Convenience
2
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.6x
Listerine 1.5x
Eggland's Best 1.4x
Goya 1.4x

How Did They Pay?

method
index
Cash
128
Credit
123
Debit
72
Food Stamps
22

When is Centrum Silver Purchased?

day of week
Sun
17.7%
Mon
12.5%
Tue
12.6%
Wed
11.8%
Thu
12.0%
Fri
15.2%
Sat
18.3%
time of day
Morning
14.0%
Noon
18.5%
Afternoon
39.4%
Evening
24.5%
Late
3.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Centrum Silver consumers purchase?

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Why do Centrum Silver consumers try new brands?

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Where do Centrum Silver consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Centrum Silver Target Market

Arrow and target

Who actually buys Centrum Silver? Do these consumers match the intended target market of Centrum Silver?

Thought bubble

What motivates the target market to purchase Centrum Silver?

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What other target market should Centrum Silver look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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