Cepacol Consumer Insights

Who buys Cepacol?

A Cepacol consumer is generally very low income, Asian, and adolescent age. Cepacol consumers are more likely to purchase Cepacol during larger pantry stocking trips. Brands such as Puffs, Archer Farms, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Cepacol Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.49
% of Basket $ (median)
17.8%
Total Basket $ (median)
$19.59

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cepacol Consumer Demographics

demographic
index
Female
99
Male
105
<24
145
25-34
121
35-44
88
45-54
96
55-64
88
65+
84
African American
112
Asian
182
Caucasian
91
Hispanic
111
demographic
index
Has Kids
90
No Kids
121
- $20k
119
$20k-40k
115
$40k-60k
103
$60k-80k
93
$80k-100k
87
$100k-125k
99
$125k +
88
No College
88
College
97
Adv. Degree
127

Understand Cepacol Consumer Behavior

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Cepacol Basket Affinity & Size

brand
basket affinity
Puffs 12.0x
Archer Farms 10.1x
Olay 7.0x
Tropicana 5.7x
basket size
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
119
Fill Up (11-20 Items)
102
Pantry Stocking (21+ Items)
123

Where is Cepacol Purchased?

channels
index
Beauty
15
Dollar
239
Drug
756
Food
40
Gas & Convenience
7
Mass
69
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.6x
Gatorade G2 1.6x
Dannon 1.5x
King's Hawaiian 1.5x

How Did They Pay?

method
index
Cash
161
Credit
96
Debit
84
Food Stamps
31

When is Cepacol Purchased?

day of week
Sun
13.7%
Mon
13.1%
Tue
12.8%
Wed
14.0%
Thu
14.8%
Fri
16.5%
Sat
15.1%
time of day
Morning
17.8%
Noon
14.1%
Afternoon
30.2%
Evening
29.3%
Late
8.6%

About Our Cepacol Consumer Insights

How do we know who buys Cepacol? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Cepacol consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.