Cepacol Consumer Insights

Who buys Cepacol? Cepacol consumers are generally very low income, Asian, and adolescent age. Cepacol consumers are more likely to purchase Cepacol during larger pantry stocking trips. Brands such as Puffs, Archer Farms, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Cepacol Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
17.8%
Total Basket $ (median)
$19.59

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cepacol Consumer Demographics

demographic
index
Female
99
Male
105
<24
145
25-34
121
35-44
88
45-54
96
55-64
88
65+
84
African American
112
Asian
182
Caucasian
91
Hispanic
111
demographic
index
Has Kids
90
No Kids
121
- $20k
119
$20k-40k
115
$40k-60k
103
$60k-80k
93
$80k-100k
87
$100k-125k
99
$125k +
88
No College
88
College
97
Adv. Degree
127

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Cepacol Basket Affinity & Size

brand
basket affinity
Puffs 12.0x
Archer Farms 10.1x
Olay 7.0x
Tropicana 5.7x
basket size
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
119
Fill Up (11-20 Items)
102
Pantry Stocking (21+ Items)
123

Where is Cepacol Purchased?

channels
index
Beauty
15
Dollar
239
Drug
756
Food
40
Gas & Convenience
7
Mass
69
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.6x
Gatorade G2 1.6x
Dannon 1.5x
King's Hawaiian 1.5x

How Did They Pay?

method
index
Cash
161
Credit
96
Debit
84
Food Stamps
31

When is Cepacol Purchased?

day of week
Sun
13.7%
Mon
13.1%
Tue
12.8%
Wed
14.0%
Thu
14.8%
Fri
16.5%
Sat
15.1%
time of day
Morning
17.8%
Noon
14.1%
Afternoon
30.2%
Evening
29.3%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cepacol consumers purchase?

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Why do Cepacol consumers try new brands?

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Where do Cepacol consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cepacol Target Market

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Who actually buys Cepacol? Do these consumers match the intended target market of Cepacol?

Thought bubble

What motivates the target market to purchase Cepacol?

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What other target market should Cepacol look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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