CeraVe Consumer Insights

Who buys CeraVe? A CeraVe consumer is generally very high income, Asian, and adolescent age. CeraVe consumers are more likely to purchase CeraVe during larger pantry stocking trips. Brands such as Neutrogena, Archer Farms, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

CeraVe Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$13.49
% of Basket $ (median)
32.0%
Total Basket $ (median)
$42.17

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

CeraVe Consumer Demographics

demographic
index
Female
99
Male
105
<24
123
25-34
99
35-44
104
45-54
90
55-64
95
65+
111
African American
81
Asian
238
Caucasian
88
Hispanic
94
demographic
index
Has Kids
93
No Kids
115
- $20k
83
$20k-40k
78
$40k-60k
77
$60k-80k
88
$80k-100k
109
$100k-125k
121
$125k +
166
No College
67
College
102
Adv. Degree
130

Understand CeraVe Consumer Behavior

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CeraVe Basket Affinity & Size

brand
basket affinity
Neutrogena 15.2x
Archer Farms 11.4x
Olay 9.9x
Secret 8.6x
basket size
index
Urgent Need (1-2 Items)
39
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
200

Where is CeraVe Purchased?

channels
index
Beauty
606
Club
4
Drug
541
Food
20
Gas & Convenience
1
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.4x
Nabisco Triscuit 1.3x
Listerine 1.3x
Huggies 1.3x

How Did They Pay?

method
index
Cash
98
Credit
113
Debit
93
Food Stamps
22

When is CeraVe Purchased?

day of week
Sun
15.2%
Mon
13.0%
Tue
13.6%
Wed
13.6%
Thu
12.9%
Fri
14.1%
Sat
17.7%
time of day
Morning
15.7%
Noon
17.0%
Afternoon
34.3%
Evening
26.6%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do CeraVe consumers purchase?

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Why do CeraVe consumers try new brands?

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Where do CeraVe consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the CeraVe Target Market

Arrow and target

Who actually buys CeraVe? Do these consumers match the intended target market of CeraVe?

Thought bubble

What motivates the target market to purchase CeraVe?

magnifying glass

What other target market should CeraVe look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us