CeraVe Consumer Insights

Who buys CeraVe?

A CeraVe consumer is generally very high income, Asian, and adolescent age. CeraVe consumers are more likely to purchase CeraVe during larger pantry stocking trips. Brands such as Neutrogena, Archer Farms, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

CeraVe Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$13.49
% of Basket $ (median)
32.0%
Total Basket $ (median)
$42.17

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

CeraVe Consumer Demographics

demographic
index
Female
99
Male
105
<24
123
25-34
99
35-44
104
45-54
90
55-64
95
65+
111
African American
81
Asian
238
Caucasian
88
Hispanic
94
demographic
index
Has Kids
93
No Kids
115
- $20k
83
$20k-40k
78
$40k-60k
77
$60k-80k
88
$80k-100k
109
$100k-125k
121
$125k +
166
No College
67
College
102
Adv. Degree
130

Understand CeraVe Consumer Behavior

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CeraVe Basket Affinity & Size

brand
basket affinity
Neutrogena 15.2x
Archer Farms 11.4x
Olay 9.9x
Secret 8.6x
basket size
index
Urgent Need (1-2 Items)
39
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
200

Where is CeraVe Purchased?

channels
index
Beauty
606
Club
4
Drug
541
Food
20
Gas & Convenience
1
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.4x
Nabisco Triscuit 1.3x
Listerine 1.3x
Huggies 1.3x

How Did They Pay?

method
index
Cash
98
Credit
113
Debit
93
Food Stamps
22

When is CeraVe Purchased?

day of week
Sun
15.2%
Mon
13.0%
Tue
13.6%
Wed
13.6%
Thu
12.9%
Fri
14.1%
Sat
17.7%
time of day
Morning
15.7%
Noon
17.0%
Afternoon
34.3%
Evening
26.6%
Late
6.3%

Get More CeraVe Data

Contact us for the latest CeraVe consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do CeraVe consumers switch to?

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Why do consumers stop buying CeraVe products?

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Which retailers do CeraVe shoppers prefer to shop at?

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What motivates consumers to try CeraVe products?

Research the CeraVe Target Market

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Who actually buys CeraVe? Do these consumers match the intended target market of CeraVe?

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What motivates the target market to purchase CeraVe?

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What other target market should CeraVe look at?

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Which other brands have a similar target market?

About Our CeraVe Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.