Cesar Consumer Insights

Who buys Cesar?

A Cesar consumer is generally very low income, Hispanic, and senior age. Cesar consumers are more likely to purchase Cesar during larger pantry stocking trips. Brands such as Purina Friskies, Sunny Meadow, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Cesar Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.20
% of Basket $ (median)
9.5%
Total Basket $ (median)
$44.05

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cesar Consumer Demographics

demographic
index
Female
100
Male
96
<24
135
25-34
82
35-44
77
45-54
123
55-64
175
65+
183
African American
66
Asian
89
Caucasian
100
Hispanic
137
demographic
index
Has Kids
74
No Kids
158
- $20k
137
$20k-40k
129
$40k-60k
99
$60k-80k
98
$80k-100k
88
$100k-125k
77
$125k +
77
No College
154
College
93
Adv. Degree
70

Understand Cesar Consumer Behavior

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Cesar Basket Affinity & Size

brand
basket affinity
Purina Friskies 8.7x
Sunny Meadow 4.4x
Febreze 4.3x
Marie Callender's 3.9x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
395

Where is Cesar Purchased?

channels
index
Beauty
4
Club
99
Dollar
207
Drug
60
Food
74
Gas & Convenience
6
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Marlboro 1.7x
Purina Friskies 1.6x
Maxwell House 1.5x

How Did They Pay?

method
index
Cash
116
Credit
84
Debit
115
Food Stamps
43

When is Cesar Purchased?

day of week
Sun
15.9%
Mon
12.8%
Tue
12.7%
Wed
12.6%
Thu
12.1%
Fri
14.9%
Sat
18.9%
time of day
Morning
15.0%
Noon
16.8%
Afternoon
35.4%
Evening
26.9%
Late
5.9%

About Our Cesar Consumer Insights

How do we know who buys Cesar? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Cesar consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.