Cesar Consumer Insights

Who buys Cesar?

A Cesar consumer is generally very low income, Hispanic, and senior age. Cesar consumers are more likely to purchase Cesar during larger pantry stocking trips. Brands such as Purina Friskies, Sunny Meadow, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Cesar Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.20
% of Basket $ (median)
9.5%
Total Basket $ (median)
$44.05

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cesar Consumer Demographics

demographic
index
Female
100
Male
96
<24
135
25-34
82
35-44
77
45-54
123
55-64
175
65+
183
African American
66
Asian
89
Caucasian
100
Hispanic
137
demographic
index
Has Kids
74
No Kids
158
- $20k
137
$20k-40k
129
$40k-60k
99
$60k-80k
98
$80k-100k
88
$100k-125k
77
$125k +
77
No College
154
College
93
Adv. Degree
70

Understand Cesar Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Cesar Basket Affinity & Size

brand
basket affinity
Purina Friskies 8.7x
Sunny Meadow 4.4x
Febreze 4.3x
Marie Callender's 3.9x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
395

Where is Cesar Purchased?

channels
index
Beauty
4
Club
99
Dollar
207
Drug
60
Food
74
Gas & Convenience
6
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Marlboro 1.7x
Purina Friskies 1.6x
Maxwell House 1.5x

How Did They Pay?

method
index
Cash
116
Credit
84
Debit
115
Food Stamps
43

When is Cesar Purchased?

day of week
Sun
15.9%
Mon
12.8%
Tue
12.7%
Wed
12.6%
Thu
12.1%
Fri
14.9%
Sat
18.9%
time of day
Morning
15.0%
Noon
16.8%
Afternoon
35.4%
Evening
26.9%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cesar consumers purchase?

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Why do Cesar consumers try new brands?

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Where do Cesar consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cesar Target Market

Arrow and target

Who actually buys Cesar? Do these consumers match the intended target market of Cesar?

Thought bubble

What motivates the target market to purchase Cesar?

magnifying glass

What other target market should Cesar look at?

venn diagram

Which other brands have a similar target market?

About Our Cesar Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.