Cetaphil Consumer Insights

Who buys Cetaphil? A Cetaphil consumer is generally very high income, Asian, and senior age. Cetaphil consumers are more likely to purchase Cetaphil during larger pantry stocking trips. Brands such as Neutrogena, Dove, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Cetaphil Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.90
% of Basket $ (median)
15.9%
Total Basket $ (median)
$68.57

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cetaphil Consumer Demographics

demographic
index
Female
96
Male
135
<24
105
25-34
96
35-44
105
45-54
102
55-64
79
65+
109
African American
142
Asian
322
Caucasian
76
Hispanic
103
demographic
index
Has Kids
101
No Kids
98
- $20k
83
$20k-40k
70
$40k-60k
83
$60k-80k
96
$80k-100k
101
$100k-125k
130
$125k +
156
No College
59
College
101
Adv. Degree
142

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Cetaphil Basket Affinity & Size

brand
basket affinity
Neutrogena 15.5x
Dove 11.5x
TRESemme 8.5x
Olay 8.0x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
246

Where is Cetaphil Purchased?

channels
index
Beauty
342
Club
287
Dollar
1
Drug
270
Food
35
Gas & Convenience
3
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.4x
Neutrogena 1.4x
Listerine 1.3x
Archer Farms 1.3x

How Did They Pay?

method
index
Cash
74
Credit
127
Debit
100
Food Stamps
20

When is Cetaphil Purchased?

day of week
Sun
16.7%
Mon
13.0%
Tue
12.7%
Wed
12.0%
Thu
12.4%
Fri
14.9%
Sat
18.2%
time of day
Morning
13.1%
Noon
20.1%
Afternoon
36.1%
Evening
25.7%
Late
5.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cetaphil consumers purchase?

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Why do Cetaphil consumers try new brands?

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Where do Cetaphil consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cetaphil Target Market

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Who actually buys Cetaphil? Do these consumers match the intended target market of Cetaphil?

Thought bubble

What motivates the target market to purchase Cetaphil?

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What other target market should Cetaphil look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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