Cetaphil Consumer Insights

Who buys Cetaphil?

A Cetaphil consumer is generally very high income, Asian, and senior age. Cetaphil consumers are more likely to purchase Cetaphil during larger pantry stocking trips. Brands such as Neutrogena, Dove, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Cetaphil Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.90
% of Basket $ (median)
15.9%
Total Basket $ (median)
$68.57

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cetaphil Consumer Demographics

demographic
index
Female
96
Male
135
<24
105
25-34
96
35-44
105
45-54
102
55-64
79
65+
109
African American
142
Asian
322
Caucasian
76
Hispanic
103
demographic
index
Has Kids
101
No Kids
98
- $20k
83
$20k-40k
70
$40k-60k
83
$60k-80k
96
$80k-100k
101
$100k-125k
130
$125k +
156
No College
59
College
101
Adv. Degree
142

Understand Cetaphil Consumer Behavior

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Cetaphil Basket Affinity & Size

brand
basket affinity
Neutrogena 15.5x
Dove 11.5x
TRESemme 8.5x
Olay 8.0x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
246

Where is Cetaphil Purchased?

channels
index
Beauty
342
Club
287
Dollar
1
Drug
270
Food
35
Gas & Convenience
3
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.4x
Neutrogena 1.4x
Listerine 1.3x
Archer Farms 1.3x

How Did They Pay?

method
index
Cash
74
Credit
127
Debit
100
Food Stamps
20

When is Cetaphil Purchased?

day of week
Sun
16.7%
Mon
13.0%
Tue
12.7%
Wed
12.0%
Thu
12.4%
Fri
14.9%
Sat
18.2%
time of day
Morning
13.1%
Noon
20.1%
Afternoon
36.1%
Evening
25.7%
Late
5.0%

About Our Cetaphil Consumer Insights

How do we know who buys Cetaphil? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Cetaphil consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.