Challenge Consumer Insights

Who buys Challenge? Challenge consumers are generally slightly lower income, Asian, and senior age. Challenge consumers are more likely to purchase Challenge during larger pantry stocking trips. Brands such as Oroweat, Jennie-O, and Daisy's (Snacks) also tend to be purchased in the same trip. Sample consumer insights data below.

Challenge Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.64
% of Basket $ (median)
6.2%
Total Basket $ (median)
$59.08

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Challenge Consumer Demographics

demographic
index
Female
101
Male
93
<24
79
25-34
99
35-44
97
45-54
100
55-64
118
65+
124
African American
73
Asian
143
Caucasian
96
Hispanic
97
demographic
index
Has Kids
97
No Kids
108
- $20k
89
$20k-40k
105
$40k-60k
106
$60k-80k
100
$80k-100k
93
$100k-125k
104
$125k +
94
No College
80
College
106
Adv. Degree
93

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Challenge Basket Affinity & Size

brand
basket affinity
Oroweat 5.5x
Jennie-O 4.5x
Daisy's (Snacks) 4.4x
Swanson 4.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
431

Where is Challenge Purchased?

channels
index
Beauty
7
Club
5
Dollar
14
Drug
16
Food
163
Gas & Convenience
8
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.7x
Fresh Selections 1.6x
Horizon Organic 1.5x
King's Hawaiian 1.4x

How Did They Pay?

method
index
Cash
121
Credit
94
Debit
94
Food Stamps
124

When is Challenge Purchased?

day of week
Sun
16.1%
Mon
13.2%
Tue
13.2%
Wed
12.5%
Thu
12.1%
Fri
15.3%
Sat
17.4%
time of day
Morning
16.1%
Noon
17.2%
Afternoon
35.3%
Evening
24.9%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Challenge consumers purchase?

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Why do Challenge consumers try new brands?

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Where do Challenge consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Challenge Target Market

Arrow and target

Who actually buys Challenge? Do these consumers match the intended target market of Challenge?

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What motivates the target market to purchase Challenge?

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What other target market should Challenge look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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