Challenge Consumer Insights

Who buys Challenge?

A Challenge consumer is generally slightly lower income, Asian, and senior age. Challenge consumers are more likely to purchase Challenge during larger pantry stocking trips. Brands such as Oroweat, Jennie-O, and Daisy's (Snacks) also tend to be purchased in the same trip. See sample consumer insights data below.

Challenge Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.64
% of Basket $ (median)
6.2%
Total Basket $ (median)
$59.08

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Challenge Consumer Demographics

demographic
index
Female
101
Male
93
<24
79
25-34
99
35-44
97
45-54
100
55-64
118
65+
124
African American
73
Asian
143
Caucasian
96
Hispanic
97
demographic
index
Has Kids
97
No Kids
108
- $20k
89
$20k-40k
105
$40k-60k
106
$60k-80k
100
$80k-100k
93
$100k-125k
104
$125k +
94
No College
80
College
106
Adv. Degree
93

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Challenge Basket Affinity & Size

brand
basket affinity
Oroweat 5.5x
Jennie-O 4.5x
Daisy's (Snacks) 4.4x
Swanson 4.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
431

Where is Challenge Purchased?

channels
index
Beauty
7
Club
5
Dollar
14
Drug
16
Food
163
Gas & Convenience
8
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.7x
Fresh Selections 1.6x
Horizon Organic 1.5x
King's Hawaiian 1.4x

How Did They Pay?

method
index
Cash
121
Credit
94
Debit
94
Food Stamps
124

When is Challenge Purchased?

day of week
Sun
16.1%
Mon
13.2%
Tue
13.2%
Wed
12.5%
Thu
12.1%
Fri
15.3%
Sat
17.4%
time of day
Morning
16.1%
Noon
17.2%
Afternoon
35.3%
Evening
24.9%
Late
6.5%

About Our Challenge Consumer Insights

How do we know who buys Challenge? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Challenge consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.