Chamuco Customs Consumer Insights

Who buys Chamuco Customs? Chamuco Customs consumers are generally very low income, Caucasian, and upper middle age. Chamuco Customs consumers are more likely to purchase Chamuco Customs during larger pantry stocking trips. Brands such as Clorox, Birds Eye Steamfresh, and Gatorade G2 also tend to be purchased in the same trip. Sample consumer insights data below.

Chamuco Customs Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.50
% of Basket $ (median)
2.2%
Total Basket $ (median)
$66.97

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Chamuco Customs Consumer Demographics

demographic
index
Female
105
Male
51
<24
87
25-34
47
35-44
126
45-54
135
55-64
75
65+
77
African American
84
Asian
22
Caucasian
112
Hispanic
90
demographic
index
Has Kids
93
No Kids
115
- $20k
195
$20k-40k
137
$40k-60k
65
$60k-80k
71
$80k-100k
57
$100k-125k
56
$125k +
178
No College
156
College
74
Adv. Degree
159

Understand Chamuco Customs Consumer Behavior

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Chamuco Customs Basket Affinity & Size

brand
basket affinity
Clorox 7.9x
Birds Eye Steamfresh 7.8x
Gatorade G2 6.9x
Hefty 6.5x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
467

Where is Chamuco Customs Purchased?

channels
index
Drug
345
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gain 1.7x
Sunny Meadow 1.6x
Bolthouse Farms 1.6x
Sunbeam 1.6x

How Did They Pay?

method
index
Cash
169
Credit
109
Debit
66
Food Stamps
47

When is Chamuco Customs Purchased?

day of week
Sun
14.8%
Mon
14.9%
Tue
13.9%
Wed
11.6%
Thu
13.5%
Fri
14.1%
Sat
17.3%
time of day
Morning
18.4%
Noon
16.0%
Afternoon
36.4%
Evening
23.8%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Chamuco Customs consumers purchase?

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Why do Chamuco Customs consumers try new brands?

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Where do Chamuco Customs consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chamuco Customs Target Market

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Who actually buys Chamuco Customs? Do these consumers match the intended target market of Chamuco Customs?

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What motivates the target market to purchase Chamuco Customs?

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What other target market should Chamuco Customs look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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