ChapStick Consumer Insights

Who buys ChapStick?

A ChapStick consumer is generally very low income, Caucasian, and adolescent age. ChapStick consumers are more likely to purchase ChapStick during larger pantry stocking trips. Brands such as Secret, Oral-B, and CoverGirl also tend to be purchased in the same trip. See sample consumer insights data below.

ChapStick Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.99
% of Basket $ (median)
4.5%
Total Basket $ (median)
$44.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

ChapStick Consumer Demographics

demographic
index
Female
101
Male
95
<24
122
25-34
108
35-44
103
45-54
92
55-64
81
65+
66
African American
92
Asian
89
Caucasian
102
Hispanic
96
demographic
index
Has Kids
102
No Kids
96
- $20k
102
$20k-40k
100
$40k-60k
101
$60k-80k
100
$80k-100k
96
$100k-125k
101
$125k +
101
No College
100
College
100
Adv. Degree
98

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ChapStick Basket Affinity & Size

brand
basket affinity
Secret 5.1x
Oral-B 4.7x
CoverGirl 4.4x
Suave 4.3x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
290

Where is ChapStick Purchased?

channels
index
Beauty
23
Club
34
Dollar
152
Drug
201
Food
39
Gas & Convenience
38
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.3x
Kelloggs Froot Loops 1.3x
Marlboro Gold Pack 1.3x
Totino's Party Pizza 1.3x

How Did They Pay?

method
index
Cash
117
Credit
92
Debit
106
Food Stamps
47

When is ChapStick Purchased?

day of week
Sun
15.0%
Mon
13.2%
Tue
12.9%
Wed
12.7%
Thu
12.3%
Fri
15.5%
Sat
18.4%
time of day
Morning
15.2%
Noon
16.5%
Afternoon
34.2%
Evening
26.1%
Late
8.1%

Get More ChapStick Data

Contact us for the latest ChapStick consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do ChapStick consumers switch to?

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Why do consumers stop buying ChapStick products?

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Which retailers do ChapStick shoppers prefer to shop at?

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What motivates consumers to try ChapStick products?

Research the ChapStick Target Market

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Who actually buys ChapStick? Do these consumers match the intended target market of ChapStick?

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What motivates the target market to buy ChapStick?

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What other target market should ChapStick look at?

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Which other brands have a similar target market?

About Our ChapStick Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.