Charleston Chew Consumer Insights

Who buys Charleston Chew?

A Charleston Chew consumer is generally very low income, Caucasian, and upper middle age. Charleston Chew consumers are more likely to purchase Charleston Chew during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Charleston Chew Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
5.9%
Total Basket $ (median)
$16.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Charleston Chew Consumer Demographics

demographic
index
Female
100
Male
96
<24
65
25-34
91
35-44
106
45-54
107
55-64
106
65+
78
African American
79
Asian
40
Caucasian
110
Hispanic
71
demographic
index
Has Kids
105
No Kids
88
- $20k
152
$20k-40k
149
$40k-60k
92
$60k-80k
83
$80k-100k
91
$100k-125k
75
$125k +
72
No College
165
College
90
Adv. Degree
74

Understand Charleston Chew Consumer Behavior

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Charleston Chew Basket Affinity & Size

brand
basket affinity
Skittles 23.3x
Twizzlers 16.6x
Kit Kat 10.8x
Reese's Peanut Butter Cups 9.4x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
192

Where is Charleston Chew Purchased?

channels
index
Beauty
36
Dollar
1042
Drug
538
Food
24
Gas & Convenience
41
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.9x
Marlboro Gold Pack 1.6x
Arizona (Beverage) 1.5x
Cadbury 1.5x

How Did They Pay?

method
index
Cash
171
Credit
75
Debit
87
Food Stamps
127

When is Charleston Chew Purchased?

day of week
Sun
16.5%
Mon
12.3%
Tue
11.3%
Wed
13.0%
Thu
12.9%
Fri
16.6%
Sat
17.5%
time of day
Morning
11.6%
Noon
14.6%
Afternoon
32.9%
Evening
31.8%
Late
9.2%

About Our Charleston Chew Consumer Insights

How do we know who buys Charleston Chew? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Charleston Chew consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.