Charleston Chew Consumer Insights

Who buys Charleston Chew?

A Charleston Chew consumer is generally very low income, Caucasian, and upper middle age. Charleston Chew consumers are more likely to purchase Charleston Chew during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Charleston Chew Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
5.9%
Total Basket $ (median)
$16.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Charleston Chew Consumer Demographics

demographic
index
Female
100
Male
96
<24
65
25-34
91
35-44
106
45-54
107
55-64
106
65+
78
African American
79
Asian
40
Caucasian
110
Hispanic
71
demographic
index
Has Kids
105
No Kids
88
- $20k
152
$20k-40k
149
$40k-60k
92
$60k-80k
83
$80k-100k
91
$100k-125k
75
$125k +
72
No College
165
College
90
Adv. Degree
74

Understand Charleston Chew Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Charleston Chew Basket Affinity & Size

brand
basket affinity
Skittles 23.3x
Twizzlers 16.6x
Kit Kat 10.8x
Reese's Peanut Butter Cups 9.4x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
192

Where is Charleston Chew Purchased?

channels
index
Beauty
36
Dollar
1042
Drug
538
Food
24
Gas & Convenience
41
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.9x
Marlboro Gold Pack 1.6x
Arizona (Beverage) 1.5x
Cadbury 1.5x

How Did They Pay?

method
index
Cash
171
Credit
75
Debit
87
Food Stamps
127

When is Charleston Chew Purchased?

day of week
Sun
16.5%
Mon
12.3%
Tue
11.3%
Wed
13.0%
Thu
12.9%
Fri
16.6%
Sat
17.5%
time of day
Morning
11.6%
Noon
14.6%
Afternoon
32.9%
Evening
31.8%
Late
9.2%

Get More Charleston Chew Data

Contact us for the latest Charleston Chew consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Charleston Chew consumers switch to?

Stop sign

Why do consumers stop buying Charleston Chew products?

Store front

Which retailers do Charleston Chew shoppers prefer to shop at?

Sale sign

What motivates consumers to try Charleston Chew products?

Research the Charleston Chew Target Market

Arrow and target

Who actually buys Charleston Chew? Do these consumers match the intended target market of Charleston Chew?

Thought bubble

What motivates the target market to buy Charleston Chew?

Magnifying glass

What other target market should Charleston Chew look at?

Venn diagram

Which other brands have a similar target market?

About Our Charleston Chew Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.