Charleston Chew Consumer Insights

Who buys Charleston Chew? A Charleston Chew consumer is generally very low income, Caucasian, and upper middle age. Charleston Chew consumers are more likely to purchase Charleston Chew during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Kit Kat also tend to be purchased in the same trip. Sample consumer insights data below.

Charleston Chew Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
5.9%
Total Basket $ (median)
$16.84

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Charleston Chew Consumer Demographics

demographic
index
Female
100
Male
96
<24
65
25-34
91
35-44
106
45-54
107
55-64
106
65+
78
African American
79
Asian
40
Caucasian
110
Hispanic
71
demographic
index
Has Kids
105
No Kids
88
- $20k
152
$20k-40k
149
$40k-60k
92
$60k-80k
83
$80k-100k
91
$100k-125k
75
$125k +
72
No College
165
College
90
Adv. Degree
74

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Charleston Chew Basket Affinity & Size

brand
basket affinity
Skittles 23.3x
Twizzlers 16.6x
Kit Kat 10.8x
Reese's Peanut Butter Cups 9.4x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
192

Where is Charleston Chew Purchased?

channels
index
Beauty
36
Dollar
1042
Drug
538
Food
24
Gas & Convenience
41
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.9x
Marlboro Gold Pack 1.6x
Arizona (Beverage) 1.5x
Cadbury 1.5x

How Did They Pay?

method
index
Cash
171
Credit
75
Debit
87
Food Stamps
127

When is Charleston Chew Purchased?

day of week
Sun
16.5%
Mon
12.3%
Tue
11.3%
Wed
13.0%
Thu
12.9%
Fri
16.6%
Sat
17.5%
time of day
Morning
11.6%
Noon
14.6%
Afternoon
32.9%
Evening
31.8%
Late
9.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Charleston Chew consumers purchase?

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Why do Charleston Chew consumers try new brands?

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Where do Charleston Chew consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Charleston Chew Target Market

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Who actually buys Charleston Chew? Do these consumers match the intended target market of Charleston Chew?

Thought bubble

What motivates the target market to purchase Charleston Chew?

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What other target market should Charleston Chew look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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