Charmin Consumer Insights

Who buys Charmin?

A Charmin consumer is generally very high income, Asian, and senior age. Charmin consumers are more likely to purchase Charmin during larger pantry stocking trips. Brands such as Bounty, Puffs, and Cascade also tend to be purchased in the same trip. See sample consumer insights data below.

Charmin Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.97
% of Basket $ (median)
12.7%
Total Basket $ (median)
$78.66

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Charmin Consumer Demographics

demographic
index
Female
100
Male
104
<24
92
25-34
96
35-44
97
45-54
102
55-64
115
65+
144
African American
83
Asian
112
Caucasian
101
Hispanic
97
demographic
index
Has Kids
93
No Kids
115
- $20k
88
$20k-40k
89
$40k-60k
100
$60k-80k
97
$80k-100k
106
$100k-125k
103
$125k +
118
No College
90
College
100
Adv. Degree
113

Understand Charmin Consumer Behavior

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Charmin Basket Affinity & Size

brand
basket affinity
Bounty 12.8x
Puffs 7.7x
Cascade 5.9x
Tide 5.2x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
406

Where is Charmin Purchased?

channels
index
Beauty
3
Club
167
Dollar
113
Drug
113
Food
86
Gas & Convenience
5
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Birds Eye 1.2x
Cottonelle 1.2x
Lean Cuisine 1.2x
Ro-Tel 1.2x

How Did They Pay?

method
index
Cash
80
Credit
108
Debit
107
Food Stamps
37

When is Charmin Purchased?

day of week
Sun
17.4%
Mon
12.9%
Tue
12.0%
Wed
11.6%
Thu
12.0%
Fri
15.3%
Sat
18.9%
time of day
Morning
14.8%
Noon
18.8%
Afternoon
36.1%
Evening
24.9%
Late
5.4%

About Our Charmin Consumer Insights

How do we know who buys Charmin? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Charmin consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.