Charmin Basic Consumer Insights

Who buys Charmin Basic?

A Charmin Basic consumer is generally slightly lower income, African American, and young adult age. Charmin Basic consumers are more likely to purchase Charmin Basic during larger pantry stocking trips. Brands such as Bounty, Puffs, and Gain also tend to be purchased in the same trip. See sample consumer insights data below.

Charmin Basic Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.99
% of Basket $ (median)
16.3%
Total Basket $ (median)
$42.94

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Charmin Basic Consumer Demographics

demographic
index
Female
101
Male
92
<24
100
25-34
109
35-44
99
45-54
103
55-64
76
65+
74
African American
145
Asian
101
Caucasian
95
Hispanic
123
demographic
index
Has Kids
102
No Kids
95
- $20k
110
$20k-40k
112
$40k-60k
112
$60k-80k
104
$80k-100k
94
$100k-125k
83
$125k +
74
No College
106
College
99
Adv. Degree
100

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Charmin Basic Basket Affinity & Size

brand
basket affinity
Bounty 10.2x
Puffs 8.2x
Gain 5.4x
Cascade 5.4x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
283

Where is Charmin Basic Purchased?

channels
index
Beauty
2
Club
3
Dollar
390
Drug
222
Food
181
Gas & Convenience
23
Mass
35
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Angel Soft 1.6x
Scott 1.5x
Cottonelle 1.4x
Marlboro Gold Pack 1.4x

How Did They Pay?

method
index
Cash
109
Credit
113
Debit
88
Food Stamps
62

When is Charmin Basic Purchased?

day of week
Sun
18.2%
Mon
13.5%
Tue
12.4%
Wed
11.1%
Thu
11.4%
Fri
15.5%
Sat
17.9%
time of day
Morning
16.1%
Noon
18.1%
Afternoon
33.2%
Evening
26.4%
Late
6.3%

About Our Charmin Basic Consumer Insights

How do we know who buys Charmin Basic? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Charmin Basic consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.