Charmin Basic Consumer Insights

Who buys Charmin Basic? A Charmin Basic consumer is generally slightly lower income, African American, and young adult age. Charmin Basic consumers are more likely to purchase Charmin Basic during larger pantry stocking trips. Brands such as Bounty, Puffs, and Gain also tend to be purchased in the same trip. Sample consumer insights data below.

Charmin Basic Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
16.3%
Total Basket $ (median)
$42.94

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Charmin Basic Consumer Demographics

demographic
index
Female
101
Male
92
<24
100
25-34
109
35-44
99
45-54
103
55-64
76
65+
74
African American
145
Asian
101
Caucasian
95
Hispanic
123
demographic
index
Has Kids
102
No Kids
95
- $20k
110
$20k-40k
112
$40k-60k
112
$60k-80k
104
$80k-100k
94
$100k-125k
83
$125k +
74
No College
106
College
99
Adv. Degree
100

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Charmin Basic Basket Affinity & Size

brand
basket affinity
Bounty 10.2x
Puffs 8.2x
Gain 5.4x
Cascade 5.4x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
283

Where is Charmin Basic Purchased?

channels
index
Beauty
2
Club
3
Dollar
390
Drug
222
Food
181
Gas & Convenience
23
Mass
35
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Angel Soft 1.6x
Scott 1.5x
Cottonelle 1.4x
Marlboro Gold Pack 1.4x

How Did They Pay?

method
index
Cash
109
Credit
113
Debit
88
Food Stamps
62

When is Charmin Basic Purchased?

day of week
Sun
18.2%
Mon
13.5%
Tue
12.4%
Wed
11.1%
Thu
11.4%
Fri
15.5%
Sat
17.9%
time of day
Morning
16.1%
Noon
18.1%
Afternoon
33.2%
Evening
26.4%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Charmin Basic consumers purchase?

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Why do Charmin Basic consumers try new brands?

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Where do Charmin Basic consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Charmin Basic Target Market

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Who actually buys Charmin Basic? Do these consumers match the intended target market of Charmin Basic?

Thought bubble

What motivates the target market to purchase Charmin Basic?

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What other target market should Charmin Basic look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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