Charmin Fresh Mates Consumer Insights

Who buys Charmin Fresh Mates? Charmin Fresh Mates consumers are generally very high income, Hispanic, and senior age. Charmin Fresh Mates consumers are more likely to purchase Charmin Fresh Mates during larger pantry stocking trips. Brands such as Bounty, Dixie, and Neutrogena also tend to be purchased in the same trip. Sample consumer insights data below.

Charmin Fresh Mates Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.87
% of Basket $ (median)
7.0%
Total Basket $ (median)
$97.55

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  • Attitudinal surveys
  • Recent demographic data

Charmin Fresh Mates Consumer Demographics

demographic
index
Female
99
Male
113
<24
91
25-34
93
35-44
111
45-54
100
55-64
60
65+
136
African American
50
Asian
71
Caucasian
105
Hispanic
108
demographic
index
Has Kids
105
No Kids
89
- $20k
79
$20k-40k
100
$40k-60k
99
$60k-80k
64
$80k-100k
101
$100k-125k
120
$125k +
149
No College
101
College
96
Adv. Degree
119

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Charmin Fresh Mates Basket Affinity & Size

brand
basket affinity
Bounty 20.7x
Dixie 13.5x
Neutrogena 7.2x
Puffs 6.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
383

Where is Charmin Fresh Mates Purchased?

channels
index
Dollar
60
Drug
13
Food
158
Gas & Convenience
14
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.7x
Cottonelle 1.6x
Snyders Of Hanover 1.6x
Utz 1.6x

How Did They Pay?

method
index
Cash
50
Credit
129
Debit
108
Food Stamps
28

When is Charmin Fresh Mates Purchased?

day of week
Sun
17.1%
Mon
12.5%
Tue
13.9%
Wed
11.7%
Thu
13.4%
Fri
13.7%
Sat
17.8%
time of day
Morning
14.6%
Noon
18.9%
Afternoon
35.8%
Evening
24.7%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Charmin Fresh Mates consumers purchase?

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Why do Charmin Fresh Mates consumers try new brands?

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Where do Charmin Fresh Mates consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Charmin Fresh Mates Target Market

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Who actually buys Charmin Fresh Mates? Do these consumers match the intended target market of Charmin Fresh Mates?

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What motivates the target market to purchase Charmin Fresh Mates?

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What other target market should Charmin Fresh Mates look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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