Charmin Fresh Mates Consumer Insights

Who buys Charmin Fresh Mates?

A Charmin Fresh Mates consumer is generally very high income, Hispanic, and senior age. Charmin Fresh Mates consumers are more likely to purchase Charmin Fresh Mates during larger pantry stocking trips. Brands such as Bounty, Dixie, and Neutrogena also tend to be purchased in the same trip. See sample consumer insights data below.

Charmin Fresh Mates Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.87
% of Basket $ (median)
7.0%
Total Basket $ (median)
$97.55

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Charmin Fresh Mates Consumer Demographics

demographic
index
Female
99
Male
113
<24
91
25-34
93
35-44
111
45-54
100
55-64
60
65+
136
African American
50
Asian
71
Caucasian
105
Hispanic
108
demographic
index
Has Kids
105
No Kids
89
- $20k
79
$20k-40k
100
$40k-60k
99
$60k-80k
64
$80k-100k
101
$100k-125k
120
$125k +
149
No College
101
College
96
Adv. Degree
119

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Charmin Fresh Mates Basket Affinity & Size

brand
basket affinity
Bounty 20.7x
Dixie 13.5x
Neutrogena 7.2x
Puffs 6.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
383

Where is Charmin Fresh Mates Purchased?

channels
index
Dollar
60
Drug
13
Food
158
Gas & Convenience
14
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.7x
Cottonelle 1.6x
Snyders Of Hanover 1.6x
Utz 1.6x

How Did They Pay?

method
index
Cash
50
Credit
129
Debit
108
Food Stamps
28

When is Charmin Fresh Mates Purchased?

day of week
Sun
17.1%
Mon
12.5%
Tue
13.9%
Wed
11.7%
Thu
13.4%
Fri
13.7%
Sat
17.8%
time of day
Morning
14.6%
Noon
18.9%
Afternoon
35.8%
Evening
24.7%
Late
6.1%

About Our Charmin Fresh Mates Consumer Insights

How do we know who buys Charmin Fresh Mates? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Charmin Fresh Mates consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.