Charmin Ultra Soft Consumer Insights

Who buys Charmin Ultra Soft?

A Charmin Ultra Soft consumer is generally very high income, Asian, and senior age. Charmin Ultra Soft consumers are more likely to purchase Charmin Ultra Soft during larger pantry stocking trips. Brands such as Bounty, Cascade, and Tide also tend to be purchased in the same trip. See sample consumer insights data below.

Charmin Ultra Soft Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$18.88
% of Basket $ (median)
16.8%
Total Basket $ (median)
$112.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Charmin Ultra Soft Consumer Demographics

demographic
index
Female
98
Male
118
<24
90
25-34
86
35-44
99
45-54
100
55-64
122
65+
188
African American
68
Asian
185
Caucasian
93
Hispanic
103
demographic
index
Has Kids
92
No Kids
117
- $20k
80
$20k-40k
74
$40k-60k
91
$60k-80k
89
$80k-100k
109
$100k-125k
115
$125k +
156
No College
75
College
101
Adv. Degree
126

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Charmin Ultra Soft Basket Affinity & Size

brand
basket affinity
Bounty 23.6x
Cascade 10.2x
Tide 9.1x
Kleenex 8.6x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
188
Pantry Stocking (21+ Items)
249

Where is Charmin Ultra Soft Purchased?

channels
index
Club
530
Dollar
69
Drug
176
Food
78
Gas & Convenience
4
Mass
12
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Eggland's Best 1.3x
Listerine 1.3x
Dannon Oikos 1.3x
Bounty 1.3x

How Did They Pay?

method
index
Cash
70
Credit
125
Debit
102
Food Stamps
24

When is Charmin Ultra Soft Purchased?

day of week
Sun
16.9%
Mon
12.7%
Tue
12.1%
Wed
11.7%
Thu
11.9%
Fri
15.2%
Sat
19.6%
time of day
Morning
14.3%
Noon
22.1%
Afternoon
38.2%
Evening
22.5%
Late
3.0%

Get More Charmin Ultra Soft Data

Contact us for the latest Charmin Ultra Soft consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Charmin Ultra Soft consumers switch to?

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Why do consumers stop buying Charmin Ultra Soft products?

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Which retailers do Charmin Ultra Soft shoppers prefer to shop at?

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What motivates consumers to try Charmin Ultra Soft products?

Research the Charmin Ultra Soft Target Market

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Who actually buys Charmin Ultra Soft? Do these consumers match the intended target market of Charmin Ultra Soft?

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What motivates the target market to purchase Charmin Ultra Soft?

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What other target market should Charmin Ultra Soft look at?

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Which other brands have a similar target market?

About Our Charmin Ultra Soft Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.