Charmin Ultra Strong Consumer Insights

Who buys Charmin Ultra Strong?

A Charmin Ultra Strong consumer is generally very high income, Asian, and senior age. Charmin Ultra Strong consumers are more likely to purchase Charmin Ultra Strong during larger pantry stocking trips. Brands such as Bounty, Cascade, and Puffs also tend to be purchased in the same trip. See sample consumer insights data below.

Charmin Ultra Strong Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$12.00
% of Basket $ (median)
16.0%
Total Basket $ (median)
$75.16

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Charmin Ultra Strong Consumer Demographics

demographic
index
Female
100
Male
103
<24
71
25-34
98
35-44
98
45-54
99
55-64
112
65+
151
African American
95
Asian
102
Caucasian
102
Hispanic
94
demographic
index
Has Kids
93
No Kids
115
- $20k
81
$20k-40k
83
$40k-60k
93
$60k-80k
99
$80k-100k
109
$100k-125k
109
$125k +
130
No College
86
College
96
Adv. Degree
134

Understand Charmin Ultra Strong Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Charmin Ultra Strong Basket Affinity & Size

brand
basket affinity
Bounty 21.2x
Cascade 7.0x
Puffs 6.7x
Tide 6.2x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
333

Where is Charmin Ultra Strong Purchased?

channels
index
Beauty
3
Club
280
Dollar
175
Drug
108
Food
149
Gas & Convenience
7
Mass
22
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bounty 1.4x
Fresh Selections 1.4x
Nabisco Triscuit 1.3x
Dannon 1.3x

How Did They Pay?

method
index
Cash
77
Credit
121
Debit
100
Food Stamps
31

When is Charmin Ultra Strong Purchased?

day of week
Sun
17.1%
Mon
13.0%
Tue
11.7%
Wed
11.8%
Thu
11.3%
Fri
15.7%
Sat
19.4%
time of day
Morning
14.3%
Noon
19.7%
Afternoon
37.2%
Evening
24.9%
Late
3.9%

Get More Charmin Ultra Strong Data

Contact us for the latest Charmin Ultra Strong consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Charmin Ultra Strong consumers switch to?

Stop sign

Why do consumers stop buying Charmin Ultra Strong products?

Store front

Which retailers do Charmin Ultra Strong shoppers prefer to shop at?

Sale sign

What motivates consumers to try Charmin Ultra Strong products?

Research the Charmin Ultra Strong Target Market

Arrow and target

Who actually buys Charmin Ultra Strong? Do these consumers match the intended target market of Charmin Ultra Strong?

Thought bubble

What motivates the target market to purchase Charmin Ultra Strong?

Magnifying glass

What other target market should Charmin Ultra Strong look at?

Venn diagram

Which other brands have a similar target market?

About Our Charmin Ultra Strong Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.