Charmin Ultra Strong Consumer Insights

Who buys Charmin Ultra Strong?

A Charmin Ultra Strong consumer is generally very high income, Asian, and senior age. Charmin Ultra Strong consumers are more likely to purchase Charmin Ultra Strong during larger pantry stocking trips. Brands such as Bounty, Cascade, and Puffs also tend to be purchased in the same trip. See sample consumer insights data below.

Charmin Ultra Strong Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$12.00
% of Basket $ (median)
16.0%
Total Basket $ (median)
$75.16

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Charmin Ultra Strong Consumer Demographics

demographic
index
Female
100
Male
103
<24
71
25-34
98
35-44
98
45-54
99
55-64
112
65+
151
African American
95
Asian
102
Caucasian
102
Hispanic
94
demographic
index
Has Kids
93
No Kids
115
- $20k
81
$20k-40k
83
$40k-60k
93
$60k-80k
99
$80k-100k
109
$100k-125k
109
$125k +
130
No College
86
College
96
Adv. Degree
134

Understand Charmin Ultra Strong Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Charmin Ultra Strong Basket Affinity & Size

brand
basket affinity
Bounty 21.2x
Cascade 7.0x
Puffs 6.7x
Tide 6.2x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
333

Where is Charmin Ultra Strong Purchased?

channels
index
Beauty
3
Club
280
Dollar
175
Drug
108
Food
149
Gas & Convenience
7
Mass
22
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bounty 1.4x
Fresh Selections 1.4x
Nabisco Triscuit 1.3x
Dannon 1.3x

How Did They Pay?

method
index
Cash
77
Credit
121
Debit
100
Food Stamps
31

When is Charmin Ultra Strong Purchased?

day of week
Sun
17.1%
Mon
13.0%
Tue
11.7%
Wed
11.8%
Thu
11.3%
Fri
15.7%
Sat
19.4%
time of day
Morning
14.3%
Noon
19.7%
Afternoon
37.2%
Evening
24.9%
Late
3.9%

About Our Charmin Ultra Strong Consumer Insights

How do we know who buys Charmin Ultra Strong? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Charmin Ultra Strong consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.