Charms Consumer Insights

Who buys Charms? A Charms consumer is generally higher income, African American, and lower middle age. Charms consumers are more likely to purchase Charms during larger pantry stocking trips. Brands such as Twizzlers, Twix, and Kit Kat also tend to be purchased in the same trip. Sample consumer insights data below.

Charms Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
8.1%
Total Basket $ (median)
$37.07

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Charms Consumer Demographics

demographic
index
Female
102
Male
79
<24
81
25-34
85
35-44
113
45-54
107
55-64
93
65+
44
African American
180
Asian
72
Caucasian
93
Hispanic
150
demographic
index
Has Kids
110
No Kids
77
- $20k
82
$20k-40k
100
$40k-60k
93
$60k-80k
96
$80k-100k
107
$100k-125k
118
$125k +
104
No College
100
College
94
Adv. Degree
128

Understand Charms Consumer Behavior

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Charms Basket Affinity & Size

brand
basket affinity
Twizzlers 17.6x
Twix 17.0x
Kit Kat 13.7x
Snickers 11.9x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
302

Where is Charms Purchased?

channels
index
Beauty
2
Club
220
Dollar
610
Drug
128
Food
34
Gas & Convenience
46
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.8x
Gerber Graduates 1.7x
Kool-Aid 1.7x
Kelloggs Frosted Flakes 1.6x

How Did They Pay?

method
index
Cash
106
Credit
95
Debit
101
Food Stamps
126

When is Charms Purchased?

day of week
Sun
12.0%
Mon
11.6%
Tue
13.5%
Wed
14.3%
Thu
17.0%
Fri
17.0%
Sat
14.6%
time of day
Morning
18.6%
Noon
17.5%
Afternoon
32.5%
Evening
26.3%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Charms consumers purchase?

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Why do Charms consumers try new brands?

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Where do Charms consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Charms Target Market

Arrow and target

Who actually buys Charms? Do these consumers match the intended target market of Charms?

Thought bubble

What motivates the target market to purchase Charms?

magnifying glass

What other target market should Charms look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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