Charms Consumer Insights

Who buys Charms?

A Charms consumer is generally higher income, African American, and lower middle age. Charms consumers are more likely to purchase Charms during larger pantry stocking trips. Brands such as Twizzlers, Twix, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Charms Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
8.1%
Total Basket $ (median)
$37.07

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Charms Consumer Demographics

demographic
index
Female
102
Male
79
<24
81
25-34
85
35-44
113
45-54
107
55-64
93
65+
44
African American
180
Asian
72
Caucasian
93
Hispanic
150
demographic
index
Has Kids
110
No Kids
77
- $20k
82
$20k-40k
100
$40k-60k
93
$60k-80k
96
$80k-100k
107
$100k-125k
118
$125k +
104
No College
100
College
94
Adv. Degree
128

Understand Charms Consumer Behavior

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Charms Basket Affinity & Size

brand
basket affinity
Twizzlers 17.6x
Twix 17.0x
Kit Kat 13.7x
Snickers 11.9x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
302

Where is Charms Purchased?

channels
index
Beauty
2
Club
220
Dollar
610
Drug
128
Food
34
Gas & Convenience
46
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.8x
Gerber Graduates 1.7x
Kool-Aid 1.7x
Kelloggs Frosted Flakes 1.6x

How Did They Pay?

method
index
Cash
106
Credit
95
Debit
101
Food Stamps
126

When is Charms Purchased?

day of week
Sun
12.0%
Mon
11.6%
Tue
13.5%
Wed
14.3%
Thu
17.0%
Fri
17.0%
Sat
14.6%
time of day
Morning
18.6%
Noon
17.5%
Afternoon
32.5%
Evening
26.3%
Late
5.1%

About Our Charms Consumer Insights

How do we know who buys Charms? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Charms consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.