Chateau Ste. Michelle Consumer Insights

Who buys Chateau Ste. Michelle? A Chateau Ste. Michelle consumer is generally very high income, Asian, and senior age. Chateau Ste. Michelle consumers are more likely to purchase Chateau Ste. Michelle during larger pantry stocking trips. Brands such as Vlasic, Cascade, and Starbucks also tend to be purchased in the same trip. Sample consumer insights data below.

Chateau Ste. Michelle Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.69
% of Basket $ (median)
13.8%
Total Basket $ (median)
$70.22

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Chateau Ste. Michelle Consumer Demographics

demographic
index
Female
99
Male
108
<24
62
25-34
76
35-44
97
45-54
104
55-64
137
65+
288
African American
52
Asian
111
Caucasian
104
Hispanic
86
demographic
index
Has Kids
90
No Kids
123
- $20k
67
$20k-40k
41
$40k-60k
69
$60k-80k
78
$80k-100k
123
$100k-125k
128
$125k +
235
No College
52
College
105
Adv. Degree
134

Understand Chateau Ste. Michelle Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Chateau Ste. Michelle Basket Affinity & Size

brand
basket affinity
Vlasic 6.3x
Cascade 6.1x
Starbucks 5.9x
Marie Callender's 5.3x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
281

Where is Chateau Ste. Michelle Purchased?

channels
index
Club
193
Dollar
2
Drug
76
Food
123
Gas & Convenience
11
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.7x
Nabisco Triscuit 1.6x
Horizon Organic 1.6x
Boars Head 1.6x

How Did They Pay?

method
index
Cash
75
Credit
128
Debit
100
Food Stamps
7

When is Chateau Ste. Michelle Purchased?

day of week
Sun
13.3%
Mon
10.1%
Tue
11.5%
Wed
12.1%
Thu
15.2%
Fri
18.1%
Sat
19.8%
time of day
Morning
12.1%
Noon
15.8%
Afternoon
39.2%
Evening
29.5%
Late
3.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Chateau Ste. Michelle consumers purchase?

check mark

Why do Chateau Ste. Michelle consumers try new brands?

check mark

Where do Chateau Ste. Michelle consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chateau Ste. Michelle Target Market

Arrow and target

Who actually buys Chateau Ste. Michelle? Do these consumers match the intended target market of Chateau Ste. Michelle?

Thought bubble

What motivates the target market to purchase Chateau Ste. Michelle?

magnifying glass

What other target market should Chateau Ste. Michelle look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us