Chateau Ste. Michelle Consumer Insights

Who buys Chateau Ste. Michelle?

A Chateau Ste. Michelle consumer is generally very high income, Asian, and senior age. Chateau Ste. Michelle consumers are more likely to purchase Chateau Ste. Michelle during larger pantry stocking trips. Brands such as Vlasic, Cascade, and Starbucks also tend to be purchased in the same trip. See sample consumer insights data below.

Chateau Ste. Michelle Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.69
% of Basket $ (median)
13.8%
Total Basket $ (median)
$70.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chateau Ste. Michelle Consumer Demographics

demographic
index
Female
99
Male
108
<24
62
25-34
76
35-44
97
45-54
104
55-64
137
65+
288
African American
52
Asian
111
Caucasian
104
Hispanic
86
demographic
index
Has Kids
90
No Kids
123
- $20k
67
$20k-40k
41
$40k-60k
69
$60k-80k
78
$80k-100k
123
$100k-125k
128
$125k +
235
No College
52
College
105
Adv. Degree
134

Understand Chateau Ste. Michelle Consumer Behavior

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Chateau Ste. Michelle Basket Affinity & Size

brand
basket affinity
Vlasic 6.3x
Cascade 6.1x
Starbucks 5.9x
Marie Callender's 5.3x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
281

Where is Chateau Ste. Michelle Purchased?

channels
index
Club
193
Dollar
2
Drug
76
Food
123
Gas & Convenience
11
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.7x
Nabisco Triscuit 1.6x
Horizon Organic 1.6x
Boars Head 1.6x

How Did They Pay?

method
index
Cash
75
Credit
128
Debit
100
Food Stamps
7

When is Chateau Ste. Michelle Purchased?

day of week
Sun
13.3%
Mon
10.1%
Tue
11.5%
Wed
12.1%
Thu
15.2%
Fri
18.1%
Sat
19.8%
time of day
Morning
12.1%
Noon
15.8%
Afternoon
39.2%
Evening
29.5%
Late
3.4%

Get More Chateau Ste. Michelle Data

Contact us for the latest Chateau Ste. Michelle consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Chateau Ste. Michelle consumers switch to?

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Why do consumers stop buying Chateau Ste. Michelle products?

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Which retailers do Chateau Ste. Michelle shoppers prefer to shop at?

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What motivates consumers to try Chateau Ste. Michelle products?

Research the Chateau Ste. Michelle Target Market

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Who actually buys Chateau Ste. Michelle? Do these consumers match the intended target market of Chateau Ste. Michelle?

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What motivates the target market to purchase Chateau Ste. Michelle?

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What other target market should Chateau Ste. Michelle look at?

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Which other brands have a similar target market?

About Our Chateau Ste. Michelle Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.