Chatham Village Consumer Insights

Who buys Chatham Village? Chatham Village consumers are generally higher income, Caucasian, and senior age. Chatham Village consumers are more likely to purchase Chatham Village during larger pantry stocking trips. Brands such as Taylor Farms, Hefty, and Tostitos Scoops also tend to be purchased in the same trip. Sample consumer insights data below.

Chatham Village Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.38
% of Basket $ (median)
3.1%
Total Basket $ (median)
$174.97

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Chatham Village Consumer Demographics

demographic
index
Female
101
Male
94
<24
76
25-34
98
35-44
99
45-54
106
55-64
89
65+
140
African American
55
Asian
88
Caucasian
106
Hispanic
75
demographic
index
Has Kids
102
No Kids
96
- $20k
104
$20k-40k
76
$40k-60k
111
$60k-80k
103
$80k-100k
97
$100k-125k
148
$125k +
67
No College
95
College
105
Adv. Degree
81

Understand Chatham Village Consumer Behavior

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Chatham Village Basket Affinity & Size

brand
basket affinity
Taylor Farms 35.7x
Hefty 10.1x
Tostitos Scoops 8.4x
Generic Pma 8.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
419

Where is Chatham Village Purchased?

channels
index
Club
778
Food
50
Gas & Convenience
4
Mass
5
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.7x
Jennie-O 1.6x
Almond Breeze 1.6x
Tostitos Scoops 1.6x

How Did They Pay?

method
index
Cash
95
Credit
108
Debit
95
Food Stamps
131

When is Chatham Village Purchased?

day of week
Sun
12.9%
Mon
15.1%
Tue
11.0%
Wed
13.5%
Thu
10.7%
Fri
16.9%
Sat
19.9%
time of day
Morning
14.7%
Noon
18.0%
Afternoon
39.6%
Evening
26.4%
Late
1.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Chatham Village consumers purchase?

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Why do Chatham Village consumers try new brands?

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Where do Chatham Village consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chatham Village Target Market

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Who actually buys Chatham Village? Do these consumers match the intended target market of Chatham Village?

Thought bubble

What motivates the target market to purchase Chatham Village?

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What other target market should Chatham Village look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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