Chatham Village Consumer Insights

Who buys Chatham Village?

A Chatham Village consumer is generally higher income, Caucasian, and senior age. Chatham Village consumers are more likely to purchase Chatham Village during larger pantry stocking trips. Brands such as Taylor Farms, Hefty, and Tostitos Scoops also tend to be purchased in the same trip. See sample consumer insights data below.

Chatham Village Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.38
% of Basket $ (median)
3.1%
Total Basket $ (median)
$174.97

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chatham Village Consumer Demographics

demographic
index
Female
101
Male
94
<24
76
25-34
98
35-44
99
45-54
106
55-64
89
65+
140
African American
55
Asian
88
Caucasian
106
Hispanic
75
demographic
index
Has Kids
102
No Kids
96
- $20k
104
$20k-40k
76
$40k-60k
111
$60k-80k
103
$80k-100k
97
$100k-125k
148
$125k +
67
No College
95
College
105
Adv. Degree
81

Understand Chatham Village Consumer Behavior

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Chatham Village Basket Affinity & Size

brand
basket affinity
Taylor Farms 35.7x
Hefty 10.1x
Tostitos Scoops 8.4x
Generic Pma 8.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
419

Where is Chatham Village Purchased?

channels
index
Club
778
Food
50
Gas & Convenience
4
Mass
5
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.7x
Jennie-O 1.6x
Almond Breeze 1.6x
Tostitos Scoops 1.6x

How Did They Pay?

method
index
Cash
95
Credit
108
Debit
95
Food Stamps
131

When is Chatham Village Purchased?

day of week
Sun
12.9%
Mon
15.1%
Tue
11.0%
Wed
13.5%
Thu
10.7%
Fri
16.9%
Sat
19.9%
time of day
Morning
14.7%
Noon
18.0%
Afternoon
39.6%
Evening
26.4%
Late
1.4%

Get More Chatham Village Data

Better understand Chatham Village consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Chatham Village consumers switch to?

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Why do consumers stop buying Chatham Village products?

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Which retailers do Chatham Village shoppers prefer to shop at?

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What motivates consumers to try Chatham Village products?

Research the Chatham Village Target Market

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Who actually buys Chatham Village? Do these consumers match the intended target market of Chatham Village?

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What motivates the target market to buy Chatham Village?

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What other target market should Chatham Village look at?

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Which other brands have a similar target market?

About Our Chatham Village Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.