Chattem Consumer Insights

Who buys Chattem?

A Chattem consumer is generally slightly higher income, Caucasian, and upper middle age. Chattem consumers are more likely to purchase Chattem during larger pantry stocking trips. Brands such as Scott, Ziploc, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Chattem Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$17.99
% of Basket $ (median)
35.7%
Total Basket $ (median)
$50.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chattem Consumer Demographics

demographic
index
Female
98
Male
123
<24
102
25-34
89
35-44
88
45-54
133
55-64
120
65+
68
African American
103
Asian
84
Caucasian
106
Hispanic
78
demographic
index
Has Kids
84
No Kids
136
- $20k
77
$20k-40k
90
$40k-60k
105
$60k-80k
95
$80k-100k
114
$100k-125k
103
$125k +
110
No College
68
College
100
Adv. Degree
140

Understand Chattem Consumer Behavior

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Chattem Basket Affinity & Size

brand
basket affinity
Scott 9.5x
Ziploc 9.3x
Oral-B 8.1x
Cottonelle 7.6x
basket size
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
116
Pantry Stocking (21+ Items)
219

Where is Chattem Purchased?

channels
index
Drug
477
Food
4
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.6x
Lean Cuisine 1.5x
Puffs 1.5x
Jack Link's 1.5x

How Did They Pay?

method
index
Cash
89
Credit
102
Debit
104
Food Stamps
25

When is Chattem Purchased?

day of week
Sun
15.4%
Mon
13.1%
Tue
12.4%
Wed
13.8%
Thu
12.9%
Fri
14.8%
Sat
17.6%
time of day
Morning
15.1%
Noon
17.5%
Afternoon
34.4%
Evening
26.8%
Late
6.1%

Get More Chattem Data

Contact us for the latest Chattem consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Chattem consumers switch to?

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Why do consumers stop buying Chattem products?

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Which retailers do Chattem shoppers prefer to shop at?

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What motivates consumers to try Chattem products?

Research the Chattem Target Market

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Who actually buys Chattem? Do these consumers match the intended target market of Chattem?

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What motivates the target market to buy Chattem?

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What other target market should Chattem look at?

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Which other brands have a similar target market?

About Our Chattem Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.