Checkers and Rally's Consumer Insights

Who buys Checkers and Rally's?

A Checkers and Rally's consumer is generally very low income, African American, and adolescent age. Checkers and Rally's consumers are more likely to purchase Checkers and Rally's during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Red Baron, and Armour also tend to be purchased in the same trip. See sample consumer insights data below.

Checkers and Rally's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.74
% of Basket $ (median)
3.6%
Total Basket $ (median)
$76.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Checkers and Rally's Consumer Demographics

demographic
index
Female
100
Male
104
<24
141
25-34
129
35-44
92
45-54
83
55-64
87
65+
59
African American
228
Asian
48
Caucasian
103
Hispanic
72
demographic
index
Has Kids
105
No Kids
89
- $20k
164
$20k-40k
131
$40k-60k
119
$60k-80k
103
$80k-100k
76
$100k-125k
71
$125k +
37
No College
139
College
96
Adv. Degree
74

Understand Checkers and Rally's Consumer Behavior

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Checkers and Rally's Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 8.2x
Red Baron 6.3x
Armour 5.9x
Kelloggs Pop Tarts 5.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
505

Where is Checkers and Rally's Purchased?

channels
index
Dollar
307
Food
62
Gas & Convenience
5
Mass
160
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.8x
Sunbeam 1.7x
Hawaiian Punch 1.7x
Armour 1.7x

How Did They Pay?

method
index
Cash
76
Credit
81
Debit
104
Food Stamps
327

When is Checkers and Rally's Purchased?

day of week
Sun
19.8%
Mon
13.3%
Tue
11.3%
Wed
11.1%
Thu
11.0%
Fri
15.0%
Sat
18.6%
time of day
Morning
11.8%
Noon
14.2%
Afternoon
36.8%
Evening
30.7%
Late
6.6%

Get More Checkers and Rally's Data

Better understand Checkers and Rally's consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Checkers and Rally's consumers switch to?

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Why do consumers stop buying Checkers and Rally's products?

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Which retailers do Checkers and Rally's shoppers prefer to shop at?

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What motivates consumers to try Checkers and Rally's products?

Research the Checkers and Rally's Target Market

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Who actually buys Checkers and Rally's? Do these consumers match the intended target market of Checkers and Rally's?

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What motivates the target market to buy Checkers and Rally's?

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What other target market should Checkers and Rally's look at?

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Which other brands have a similar target market?

About Our Checkers and Rally's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.