Cheer Consumer Insights

Who buys Cheer?

A Cheer consumer is generally very high income, Hispanic, and senior age. Cheer consumers are more likely to purchase Cheer during larger pantry stocking trips. Brands such as Oral-B, Dixie, and Clorox also tend to be purchased in the same trip. See sample consumer insights data below.

Cheer Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.99
% of Basket $ (median)
11.3%
Total Basket $ (median)
$79.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cheer Consumer Demographics

demographic
index
Female
99
Male
112
<24
141
25-34
70
35-44
111
45-54
99
55-64
114
65+
158
African American
78
Asian
76
Caucasian
97
Hispanic
151
demographic
index
Has Kids
98
No Kids
105
- $20k
103
$20k-40k
92
$40k-60k
90
$60k-80k
83
$80k-100k
108
$100k-125k
118
$125k +
124
No College
90
College
100
Adv. Degree
112

Understand Cheer Consumer Behavior

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Cheer Basket Affinity & Size

brand
basket affinity
Oral-B 8.8x
Dixie 6.0x
Clorox 6.0x
Kleenex 5.9x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
401

Where is Cheer Purchased?

channels
index
Club
16
Dollar
17
Drug
43
Food
52
Gas & Convenience
6
Mass
170
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Charmin 1.5x
Huggies 1.5x
Oroweat 1.5x
Marlboro Gold Pack 1.5x

How Did They Pay?

method
index
Cash
94
Credit
100
Debit
113
Food Stamps
30

When is Cheer Purchased?

day of week
Sun
18.4%
Mon
14.7%
Tue
12.1%
Wed
11.3%
Thu
11.1%
Fri
15.0%
Sat
17.5%
time of day
Morning
15.7%
Noon
18.8%
Afternoon
34.4%
Evening
24.1%
Late
7.0%

Get More Cheer Data

Contact us for the latest Cheer consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Cheer consumers switch to?

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Why do consumers stop buying Cheer products?

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Which retailers do Cheer shoppers prefer to shop at?

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What motivates consumers to try Cheer products?

Research the Cheer Target Market

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Who actually buys Cheer? Do these consumers match the intended target market of Cheer?

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What motivates the target market to purchase Cheer?

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What other target market should Cheer look at?

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Which other brands have a similar target market?

About Our Cheer Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.