Cheerios Protein Consumer Insights

Who buys Cheerios Protein?

A Cheerios Protein consumer is generally higher income, Caucasian, and older age. Cheerios Protein consumers are more likely to purchase Cheerios Protein during larger pantry stocking trips. Brands such as General Mills Fiber One, Jennie-O, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. See sample consumer insights data below.

Cheerios Protein Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.52
% of Basket $ (median)
4.2%
Total Basket $ (median)
$84.32

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cheerios Protein Consumer Demographics

demographic
index
Female
99
Male
113
<24
97
25-34
102
35-44
89
45-54
104
55-64
139
65+
103
African American
92
Asian
57
Caucasian
109
Hispanic
72
demographic
index
Has Kids
89
No Kids
124
- $20k
72
$20k-40k
96
$40k-60k
105
$60k-80k
95
$80k-100k
107
$100k-125k
112
$125k +
104
No College
84
College
100
Adv. Degree
117

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Cheerios Protein Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
527

Where is Cheerios Protein Purchased?

channels
index
Club
0
Dollar
45
Drug
27
Food
42
Mass
182
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.6x
General Mills Fiber One 1.6x
Kelloggs Frosted Mini Wheat 1.6x
Post Honey Bunches Of Oats 1.6x

How Did They Pay?

method
index
Cash
96
Credit
104
Debit
101
Food Stamps
93

When is Cheerios Protein Purchased?

day of week
Sun
20.2%
Mon
13.8%
Tue
11.3%
Wed
11.0%
Thu
10.9%
Fri
14.2%
Sat
18.6%
time of day
Morning
15.7%
Noon
16.6%
Afternoon
32.8%
Evening
26.7%
Late
8.2%

About Our Cheerios Protein Consumer Insights

How do we know who buys Cheerios Protein? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Cheerios Protein consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.