Cheerwine Consumer Insights

Who buys Cheerwine? A Cheerwine consumer is generally slightly lower income, Caucasian, and older age. Cheerwine consumers are more likely to purchase Cheerwine during larger pantry stocking trips. Brands such as Dr. Pepper, Canada Dry, and Diet Mountain Dew also tend to be purchased in the same trip. Sample consumer insights data below.

Cheerwine Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
6.3%
Total Basket $ (median)
$31.36

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cheerwine Consumer Demographics

demographic
index
Female
98
Male
119
<24
98
25-34
87
35-44
90
45-54
123
55-64
141
65+
77
African American
109
Asian
31
Caucasian
117
Hispanic
16
demographic
index
Has Kids
94
No Kids
115
- $20k
113
$20k-40k
99
$40k-60k
118
$60k-80k
100
$80k-100k
91
$100k-125k
84
$125k +
90
No College
83
College
109
Adv. Degree
78

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Cheerwine Basket Affinity & Size

brand
basket affinity
Dr. Pepper 9.8x
Canada Dry 7.9x
Diet Mountain Dew 7.5x
7Up 5.8x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
319

Where is Cheerwine Purchased?

channels
index
Club
11
Dollar
137
Drug
15
Food
165
Gas & Convenience
144
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 3.0x
Diet Mountain Dew 2.3x
Utz 2.1x
Sunbeam 2.0x

How Did They Pay?

method
index
Cash
84
Credit
103
Debit
109
Food Stamps
90

When is Cheerwine Purchased?

day of week
Sun
16.5%
Mon
12.1%
Tue
11.1%
Wed
10.9%
Thu
13.6%
Fri
15.5%
Sat
20.4%
time of day
Morning
11.4%
Noon
14.4%
Afternoon
35.1%
Evening
30.5%
Late
8.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cheerwine consumers purchase?

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Why do Cheerwine consumers try new brands?

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Where do Cheerwine consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cheerwine Target Market

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Who actually buys Cheerwine? Do these consumers match the intended target market of Cheerwine?

Thought bubble

What motivates the target market to purchase Cheerwine?

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What other target market should Cheerwine look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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