Cheerwine Consumer Insights

Who buys Cheerwine?

A Cheerwine consumer is generally slightly lower income, Caucasian, and older age. Cheerwine consumers are more likely to purchase Cheerwine during larger pantry stocking trips. Brands such as Dr. Pepper, Canada Dry, and Diet Mountain Dew also tend to be purchased in the same trip. See sample consumer insights data below.

Cheerwine Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.99
% of Basket $ (median)
6.3%
Total Basket $ (median)
$31.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cheerwine Consumer Demographics

demographic
index
Female
98
Male
119
<24
98
25-34
87
35-44
90
45-54
123
55-64
141
65+
77
African American
109
Asian
31
Caucasian
117
Hispanic
16
demographic
index
Has Kids
94
No Kids
115
- $20k
113
$20k-40k
99
$40k-60k
118
$60k-80k
100
$80k-100k
91
$100k-125k
84
$125k +
90
No College
83
College
109
Adv. Degree
78

Understand Cheerwine Consumer Behavior

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Cheerwine Basket Affinity & Size

brand
basket affinity
Dr. Pepper 9.8x
Canada Dry 7.9x
Diet Mountain Dew 7.5x
7Up 5.8x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
319

Where is Cheerwine Purchased?

channels
index
Club
11
Dollar
137
Drug
15
Food
165
Gas & Convenience
144
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 3.0x
Diet Mountain Dew 2.3x
Utz 2.1x
Sunbeam 2.0x

How Did They Pay?

method
index
Cash
84
Credit
103
Debit
109
Food Stamps
90

When is Cheerwine Purchased?

day of week
Sun
16.5%
Mon
12.1%
Tue
11.1%
Wed
10.9%
Thu
13.6%
Fri
15.5%
Sat
20.4%
time of day
Morning
11.4%
Noon
14.4%
Afternoon
35.1%
Evening
30.5%
Late
8.7%

Get More Cheerwine Data

Contact us for the latest Cheerwine consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Cheerwine consumers switch to?

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Why do consumers stop buying Cheerwine products?

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Which retailers do Cheerwine shoppers prefer to shop at?

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What motivates consumers to try Cheerwine products?

Research the Cheerwine Target Market

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Who actually buys Cheerwine? Do these consumers match the intended target market of Cheerwine?

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What motivates the target market to purchase Cheerwine?

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What other target market should Cheerwine look at?

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Which other brands have a similar target market?

About Our Cheerwine Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.