Cheese Nips Consumer Insights

Who buys Cheese Nips?

A Cheese Nips consumer is generally very high income, African American, and lower middle age. Cheese Nips consumers are more likely to purchase Cheese Nips during larger pantry stocking trips. Brands such as Nabisco, YoCrunch, and Pop-Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Cheese Nips Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.3%
Total Basket $ (median)
$46.39

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cheese Nips Consumer Demographics

demographic
index
Female
102
Male
82
<24
81
25-34
88
35-44
116
45-54
102
55-64
76
65+
55
African American
110
Asian
81
Caucasian
103
Hispanic
89
demographic
index
Has Kids
116
No Kids
63
- $20k
96
$20k-40k
102
$40k-60k
104
$60k-80k
102
$80k-100k
93
$100k-125k
93
$125k +
106
No College
110
College
100
Adv. Degree
89

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Cheese Nips Basket Affinity & Size

brand
basket affinity
Nabisco 5.8x
YoCrunch 5.5x
Pop-Tarts 5.0x
Nabisco Chips Ahoy! 5.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
416

Where is Cheese Nips Purchased?

channels
index
Club
4
Dollar
397
Drug
10
Food
170
Gas & Convenience
37
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
YoCrunch 1.6x
Red Baron 1.5x
Yoplait Go-Gurt 1.5x

How Did They Pay?

method
index
Cash
120
Credit
88
Debit
96
Food Stamps
154

When is Cheese Nips Purchased?

day of week
Sun
16.6%
Mon
14.2%
Tue
12.7%
Wed
12.9%
Thu
12.8%
Fri
15.6%
Sat
15.2%
time of day
Morning
17.3%
Noon
15.2%
Afternoon
33.1%
Evening
27.0%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cheese Nips consumers purchase?

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Why do Cheese Nips consumers try new brands?

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Where do Cheese Nips consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cheese Nips Target Market

Arrow and target

Who actually buys Cheese Nips? Do these consumers match the intended target market of Cheese Nips?

Thought bubble

What motivates the target market to purchase Cheese Nips?

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What other target market should Cheese Nips look at?

venn diagram

Which other brands have a similar target market?

About Our Cheese Nips Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.