Cheetos Consumer Insights

Who buys Cheetos? A Cheetos consumer is generally very low income, Hispanic, and adolescent age. Cheetos consumers are more likely to purchase Cheetos during larger pantry stocking trips. Brands such as Fritos, Doritos, and Ruffles also tend to be purchased in the same trip. Sample consumer insights data below.

Cheetos Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.9%
Total Basket $ (median)
$42.58

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cheetos Consumer Demographics

demographic
index
Female
101
Male
93
<24
138
25-34
101
35-44
100
45-54
95
55-64
92
65+
96
African American
131
Asian
124
Caucasian
88
Hispanic
168
demographic
index
Has Kids
105
No Kids
88
- $20k
123
$20k-40k
119
$40k-60k
103
$60k-80k
99
$80k-100k
94
$100k-125k
85
$125k +
77
No College
118
College
99
Adv. Degree
83

Understand Cheetos Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Cheetos Basket Affinity & Size

brand
basket affinity
Fritos 10.8x
Doritos 6.0x
Ruffles 5.6x
Lays 4.3x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
326

Where is Cheetos Purchased?

channels
index
Beauty
1
Club
77
Dollar
268
Drug
60
Food
122
Gas & Convenience
151
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ruffles 1.2x
Hawaiian Punch 1.2x
Kelloggs Frosted Flakes 1.2x
Powerade 1.2x

How Did They Pay?

method
index
Cash
118
Credit
85
Debit
99
Food Stamps
164

When is Cheetos Purchased?

day of week
Sun
16.2%
Mon
13.0%
Tue
12.8%
Wed
12.2%
Thu
12.7%
Fri
15.8%
Sat
17.3%
time of day
Morning
13.9%
Noon
16.2%
Afternoon
33.8%
Evening
28.9%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Cheetos consumers purchase?

check mark

Why do Cheetos consumers try new brands?

check mark

Where do Cheetos consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cheetos Target Market

Arrow and target

Who actually buys Cheetos? Do these consumers match the intended target market of Cheetos?

Thought bubble

What motivates the target market to purchase Cheetos?

magnifying glass

What other target market should Cheetos look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us