Cheetos Consumer Insights

Who buys Cheetos?

A Cheetos consumer is generally very low income, Hispanic, and adolescent age. Cheetos consumers are more likely to purchase Cheetos during larger pantry stocking trips. Brands such as Fritos, Doritos, and Ruffles also tend to be purchased in the same trip. See sample consumer insights data below.

Cheetos Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.9%
Total Basket $ (median)
$42.58

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cheetos Consumer Demographics

demographic
index
Female
101
Male
93
<24
138
25-34
101
35-44
100
45-54
95
55-64
92
65+
96
African American
131
Asian
124
Caucasian
88
Hispanic
168
demographic
index
Has Kids
105
No Kids
88
- $20k
123
$20k-40k
119
$40k-60k
103
$60k-80k
99
$80k-100k
94
$100k-125k
85
$125k +
77
No College
118
College
99
Adv. Degree
83

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Cheetos Basket Affinity & Size

brand
basket affinity
Fritos 10.8x
Doritos 6.0x
Ruffles 5.6x
Lays 4.3x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
326

Where is Cheetos Purchased?

channels
index
Beauty
1
Club
77
Dollar
268
Drug
60
Food
122
Gas & Convenience
151
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ruffles 1.2x
Hawaiian Punch 1.2x
Kelloggs Frosted Flakes 1.2x
Powerade 1.2x

How Did They Pay?

method
index
Cash
118
Credit
85
Debit
99
Food Stamps
164

When is Cheetos Purchased?

day of week
Sun
16.2%
Mon
13.0%
Tue
12.8%
Wed
12.2%
Thu
12.7%
Fri
15.8%
Sat
17.3%
time of day
Morning
13.9%
Noon
16.2%
Afternoon
33.8%
Evening
28.9%
Late
7.2%

About Our Cheetos Consumer Insights

How do we know who buys Cheetos? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Cheetos consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.