Cheetos Doritos Consumer Insights

Who buys Cheetos Doritos?

A Cheetos Doritos consumer is generally median income, African American, and lower middle age. Cheetos Doritos consumers are more likely to purchase Cheetos Doritos during larger pantry stocking trips. Brands such as Capri Sun, Maruchan Ramen, and Armour also tend to be purchased in the same trip. See sample consumer insights data below.

Cheetos Doritos Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.48
% of Basket $ (median)
7.6%
Total Basket $ (median)
$85.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cheetos Doritos Consumer Demographics

demographic
index
Female
104
Male
64
<24
50
25-34
101
35-44
124
45-54
85
55-64
54
65+
37
African American
200
Asian
69
Caucasian
96
Hispanic
111
demographic
index
Has Kids
124
No Kids
46
- $20k
97
$20k-40k
102
$40k-60k
93
$60k-80k
107
$80k-100k
107
$100k-125k
100
$125k +
94
No College
103
College
103
Adv. Degree
82

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Cheetos Doritos Basket Affinity & Size

brand
basket affinity
Capri Sun 5.8x
Maruchan Ramen 5.0x
Armour 4.9x
Oscar Mayer Lunchables 4.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
488

Where is Cheetos Doritos Purchased?

channels
index
Dollar
118
Drug
7
Food
117
Gas & Convenience
8
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
Hawaiian Punch 1.6x
Totino's Party Pizza 1.6x
Sunbeam 1.5x

How Did They Pay?

method
index
Cash
90
Credit
79
Debit
112
Food Stamps
223

When is Cheetos Doritos Purchased?

day of week
Sun
20.0%
Mon
13.5%
Tue
11.7%
Wed
11.3%
Thu
11.3%
Fri
16.1%
Sat
16.0%
time of day
Morning
16.1%
Noon
16.2%
Afternoon
33.2%
Evening
28.1%
Late
6.4%

Get More Cheetos Doritos Data

Contact us for the latest Cheetos Doritos consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Cheetos Doritos consumers switch to?

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Why do consumers stop buying Cheetos Doritos products?

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Which retailers do Cheetos Doritos shoppers prefer to shop at?

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What motivates consumers to try Cheetos Doritos products?

Research the Cheetos Doritos Target Market

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Who actually buys Cheetos Doritos? Do these consumers match the intended target market of Cheetos Doritos?

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What motivates the target market to buy Cheetos Doritos?

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What other target market should Cheetos Doritos look at?

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Which other brands have a similar target market?

About Our Cheetos Doritos Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.