Cheetos Doritos Consumer Insights

Who buys Cheetos Doritos? A Cheetos Doritos consumer is generally median income, African American, and lower middle age. Cheetos Doritos consumers are more likely to purchase Cheetos Doritos during larger pantry stocking trips. Brands such as Capri Sun, Maruchan Ramen, and Armour also tend to be purchased in the same trip. Sample consumer insights data below.

Cheetos Doritos Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.48
% of Basket $ (median)
7.6%
Total Basket $ (median)
$85.61

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Cheetos Doritos Consumer Demographics

demographic
index
Female
104
Male
64
<24
50
25-34
101
35-44
124
45-54
85
55-64
54
65+
37
African American
200
Asian
69
Caucasian
96
Hispanic
111
demographic
index
Has Kids
124
No Kids
46
- $20k
97
$20k-40k
102
$40k-60k
93
$60k-80k
107
$80k-100k
107
$100k-125k
100
$125k +
94
No College
103
College
103
Adv. Degree
82

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Cheetos Doritos Basket Affinity & Size

brand
basket affinity
Capri Sun 5.8x
Maruchan Ramen 5.0x
Armour 4.9x
Oscar Mayer Lunchables 4.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
488

Where is Cheetos Doritos Purchased?

channels
index
Dollar
118
Drug
7
Food
117
Gas & Convenience
8
Mass
126
regions
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What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
Hawaiian Punch 1.6x
Totino's Party Pizza 1.6x
Sunbeam 1.5x

How Did They Pay?

method
index
Cash
90
Credit
79
Debit
112
Food Stamps
223

When is Cheetos Doritos Purchased?

day of week
Sun
20.0%
Mon
13.5%
Tue
11.7%
Wed
11.3%
Thu
11.3%
Fri
16.1%
Sat
16.0%
time of day
Morning
16.1%
Noon
16.2%
Afternoon
33.2%
Evening
28.1%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cheetos Doritos consumers purchase?

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Why do Cheetos Doritos consumers try new brands?

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Where do Cheetos Doritos consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cheetos Doritos Target Market

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Who actually buys Cheetos Doritos? Do these consumers match the intended target market of Cheetos Doritos?

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What motivates the target market to purchase Cheetos Doritos?

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What other target market should Cheetos Doritos look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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