Cheez Whiz Consumer Insights

Who buys Cheez Whiz?

A Cheez Whiz consumer is generally very low income, Hispanic, and older age. Cheez Whiz consumers are more likely to purchase Cheez Whiz during larger pantry stocking trips. Brands such as Libby's, Goya, and Velveeta also tend to be purchased in the same trip. Sample consumer insights data below.

Cheez Whiz Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.3%
Total Basket $ (median)
$74.86

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cheez Whiz Consumer Demographics

demographic
index
Female
101
Male
90
<24
76
25-34
98
35-44
92
45-54
102
55-64
141
65+
127
African American
61
Asian
75
Caucasian
102
Hispanic
138
demographic
index
Has Kids
92
No Kids
118
- $20k
151
$20k-40k
113
$40k-60k
105
$60k-80k
83
$80k-100k
99
$100k-125k
88
$125k +
79
No College
106
College
104
Adv. Degree
72

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Cheez Whiz Basket Affinity & Size

brand
basket affinity
Libby's 6.6x
Goya 6.5x
Velveeta 6.3x
Cool Whip 5.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
516

Where is Cheez Whiz Purchased?

channels
index
Beauty
12
Club
2
Dollar
18
Drug
14
Food
91
Gas & Convenience
11
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Kelloggs Frosted Flakes 1.6x
Totino's Party Pizza 1.6x
King's Hawaiian 1.5x

How Did They Pay?

method
index
Cash
121
Credit
84
Debit
97
Food Stamps
175

When is Cheez Whiz Purchased?

day of week
Sun
17.2%
Mon
12.6%
Tue
11.0%
Wed
11.9%
Thu
12.6%
Fri
14.7%
Sat
20.1%
time of day
Morning
13.8%
Noon
16.6%
Afternoon
35.4%
Evening
27.0%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cheez Whiz consumers purchase?

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Why do Cheez Whiz consumers try new brands?

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Where do Cheez Whiz consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cheez Whiz Target Market

Arrow and target

Who actually buys Cheez Whiz? Do these consumers match the intended target market of Cheez Whiz?

Thought bubble

What motivates the target market to purchase Cheez Whiz?

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What other target market should Cheez Whiz look at?

venn diagram

Which other brands have a similar target market?

About Our Cheez Whiz Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.