Cheez Whiz Consumer Insights

Who buys Cheez Whiz?

A Cheez Whiz consumer is generally very low income, Hispanic, and older age. Cheez Whiz consumers are more likely to purchase Cheez Whiz during larger pantry stocking trips. Brands such as Libby's, Goya, and Velveeta also tend to be purchased in the same trip. See sample consumer insights data below.

Cheez Whiz Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.3%
Total Basket $ (median)
$74.86

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cheez Whiz Consumer Demographics

demographic
index
Female
101
Male
90
<24
76
25-34
98
35-44
92
45-54
102
55-64
141
65+
127
African American
61
Asian
75
Caucasian
102
Hispanic
138
demographic
index
Has Kids
92
No Kids
118
- $20k
151
$20k-40k
113
$40k-60k
105
$60k-80k
83
$80k-100k
99
$100k-125k
88
$125k +
79
No College
106
College
104
Adv. Degree
72

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Cheez Whiz Basket Affinity & Size

brand
basket affinity
Libby's 6.6x
Goya 6.5x
Velveeta 6.3x
Cool Whip 5.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
516

Where is Cheez Whiz Purchased?

channels
index
Beauty
12
Club
2
Dollar
18
Drug
14
Food
91
Gas & Convenience
11
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Kelloggs Frosted Flakes 1.6x
Totino's Party Pizza 1.6x
King's Hawaiian 1.5x

How Did They Pay?

method
index
Cash
121
Credit
84
Debit
97
Food Stamps
175

When is Cheez Whiz Purchased?

day of week
Sun
17.2%
Mon
12.6%
Tue
11.0%
Wed
11.9%
Thu
12.6%
Fri
14.7%
Sat
20.1%
time of day
Morning
13.8%
Noon
16.6%
Afternoon
35.4%
Evening
27.0%
Late
7.3%

Get More Cheez Whiz Data

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Find Answers to Questions

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Which brands do Cheez Whiz consumers switch to?

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Why do consumers stop buying Cheez Whiz products?

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Which retailers do Cheez Whiz shoppers prefer to shop at?

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What motivates consumers to try Cheez Whiz products?

Research the Cheez Whiz Target Market

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Who actually buys Cheez Whiz? Do these consumers match the intended target market of Cheez Whiz?

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What motivates the target market to buy Cheez Whiz?

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What other target market should Cheez Whiz look at?

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Which other brands have a similar target market?

About Our Cheez Whiz Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.