Cheez-It Consumer Insights

Who buys Cheez-It? Cheez-It consumers are generally very high income, Caucasian, and lower middle age. Cheez-It consumers are more likely to purchase Cheez-It during larger pantry stocking trips. Brands such as Pepperidge Farm Goldfish, Nabisco Wheat Thins, and Quaker Chewy also tend to be purchased in the same trip. Sample consumer insights data below.

Cheez-It Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.8%
Total Basket $ (median)
$61.91

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cheez-It Consumer Demographics

demographic
index
Female
102
Male
85
<24
72
25-34
83
35-44
115
45-54
107
55-64
82
65+
76
African American
89
Asian
59
Caucasian
109
Hispanic
68
demographic
index
Has Kids
112
No Kids
72
- $20k
75
$20k-40k
83
$40k-60k
96
$60k-80k
101
$80k-100k
109
$100k-125k
116
$125k +
119
No College
89
College
100
Adv. Degree
113

Understand Cheez-It Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Cheez-It Basket Affinity & Size

brand
basket affinity
Pepperidge Farm Goldfish 4.2x
Nabisco Wheat Thins 4.1x
Quaker Chewy 4.0x
Nabisco Ritz 3.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
459

Where is Cheez-It Purchased?

channels
index
Club
117
Dollar
65
Drug
30
Food
134
Gas & Convenience
36
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.2x
Hawaiian Punch 1.2x
General Mills Lucky Charms 1.2x
Kelloggs Frosted Mini Wheat 1.2x

How Did They Pay?

method
index
Cash
92
Credit
102
Debit
103
Food Stamps
108

When is Cheez-It Purchased?

day of week
Sun
18.4%
Mon
13.8%
Tue
12.5%
Wed
12.0%
Thu
12.1%
Fri
14.7%
Sat
16.7%
time of day
Morning
15.6%
Noon
17.9%
Afternoon
33.9%
Evening
26.9%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Cheez-It consumers purchase?

check mark

Why do Cheez-It consumers try new brands?

check mark

Where do Cheez-It consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cheez-It Target Market

Arrow and target

Who actually buys Cheez-It? Do these consumers match the intended target market of Cheez-It?

Thought bubble

What motivates the target market to purchase Cheez-It?

magnifying glass

What other target market should Cheez-It look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us