Cheez-It Consumer Insights

Who buys Cheez-It?

A Cheez-It consumer is generally very high income, Caucasian, and lower middle age. Cheez-It consumers are more likely to purchase Cheez-It during larger pantry stocking trips. Brands such as Pepperidge Farm Goldfish, Nabisco Wheat Thins, and Quaker Chewy also tend to be purchased in the same trip. See sample consumer insights data below.

Cheez-It Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.8%
Total Basket $ (median)
$61.91

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cheez-It Consumer Demographics

demographic
index
Female
102
Male
85
<24
72
25-34
83
35-44
115
45-54
107
55-64
82
65+
76
African American
89
Asian
59
Caucasian
109
Hispanic
68
demographic
index
Has Kids
112
No Kids
72
- $20k
75
$20k-40k
83
$40k-60k
96
$60k-80k
101
$80k-100k
109
$100k-125k
116
$125k +
119
No College
89
College
100
Adv. Degree
113

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Cheez-It Basket Affinity & Size

brand
basket affinity
Pepperidge Farm Goldfish 4.2x
Nabisco Wheat Thins 4.1x
Quaker Chewy 4.0x
Nabisco Ritz 3.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
459

Where is Cheez-It Purchased?

channels
index
Club
117
Dollar
65
Drug
30
Food
134
Gas & Convenience
36
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.2x
Hawaiian Punch 1.2x
General Mills Lucky Charms 1.2x
Kelloggs Frosted Mini Wheat 1.2x

How Did They Pay?

method
index
Cash
92
Credit
102
Debit
103
Food Stamps
108

When is Cheez-It Purchased?

day of week
Sun
18.4%
Mon
13.8%
Tue
12.5%
Wed
12.0%
Thu
12.1%
Fri
14.7%
Sat
16.7%
time of day
Morning
15.6%
Noon
17.9%
Afternoon
33.9%
Evening
26.9%
Late
5.8%

Get More Cheez-It Data

Contact us for the latest Cheez-It consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Cheez-It consumers switch to?

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Why do consumers stop buying Cheez-It products?

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Which retailers do Cheez-It shoppers prefer to shop at?

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What motivates consumers to try Cheez-It products?

Research the Cheez-It Target Market

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Who actually buys Cheez-It? Do these consumers match the intended target market of Cheez-It?

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What motivates the target market to purchase Cheez-It?

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What other target market should Cheez-It look at?

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Which other brands have a similar target market?

About Our Cheez-It Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.