Chef Boyardee Consumer Insights

Who buys Chef Boyardee?

A Chef Boyardee consumer is generally very low income, African American, and adolescent age. Chef Boyardee consumers are more likely to purchase Chef Boyardee during larger pantry stocking trips. Brands such as Maruchan Ramen, Hunt's Snack Pack, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Chef Boyardee Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.3%
Total Basket $ (median)
$76.75

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Chef Boyardee Consumer Demographics

demographic
index
Female
101
Male
94
<24
114
25-34
103
35-44
108
45-54
97
55-64
69
65+
62
African American
115
Asian
58
Caucasian
103
Hispanic
108
demographic
index
Has Kids
112
No Kids
72
- $20k
126
$20k-40k
123
$40k-60k
110
$60k-80k
96
$80k-100k
92
$100k-125k
86
$125k +
62
No College
128
College
98
Adv. Degree
75

Understand Chef Boyardee Consumer Behavior

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Chef Boyardee Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
24
Fill Up (11-20 Items)
120
Pantry Stocking (21+ Items)
568

Where is Chef Boyardee Purchased?

channels
index
Club
50
Dollar
119
Drug
18
Food
111
Gas & Convenience
4
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Totino's Pizza Rolls 1.5x
Totino's Party Pizza 1.5x
Sunbeam 1.4x

How Did They Pay?

method
index
Cash
94
Credit
81
Debit
103
Food Stamps
258

When is Chef Boyardee Purchased?

day of week
Sun
19.6%
Mon
13.5%
Tue
12.3%
Wed
11.3%
Thu
11.4%
Fri
14.1%
Sat
17.6%
time of day
Morning
13.2%
Noon
16.1%
Afternoon
33.1%
Evening
29.7%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Chef Boyardee consumers purchase?

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Why do Chef Boyardee consumers try new brands?

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Where do Chef Boyardee consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chef Boyardee Target Market

Arrow and target

Who actually buys Chef Boyardee? Do these consumers match the intended target market of Chef Boyardee?

Thought bubble

What motivates the target market to purchase Chef Boyardee?

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What other target market should Chef Boyardee look at?

venn diagram

Which other brands have a similar target market?

About Our Chef Boyardee Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.