Chef Boyardee Consumer Insights

Who buys Chef Boyardee?

A Chef Boyardee consumer is generally very low income, African American, and adolescent age. Chef Boyardee consumers are more likely to purchase Chef Boyardee during larger pantry stocking trips. Brands such as Maruchan Ramen, Hunt's Snack Pack, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Chef Boyardee Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.3%
Total Basket $ (median)
$76.75

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chef Boyardee Consumer Demographics

demographic
index
Female
101
Male
94
<24
114
25-34
103
35-44
108
45-54
97
55-64
69
65+
62
African American
115
Asian
58
Caucasian
103
Hispanic
108
demographic
index
Has Kids
112
No Kids
72
- $20k
126
$20k-40k
123
$40k-60k
110
$60k-80k
96
$80k-100k
92
$100k-125k
86
$125k +
62
No College
128
College
98
Adv. Degree
75

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Chef Boyardee Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
24
Fill Up (11-20 Items)
120
Pantry Stocking (21+ Items)
568

Where is Chef Boyardee Purchased?

channels
index
Club
50
Dollar
119
Drug
18
Food
111
Gas & Convenience
4
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Totino's Pizza Rolls 1.5x
Totino's Party Pizza 1.5x
Sunbeam 1.4x

How Did They Pay?

method
index
Cash
94
Credit
81
Debit
103
Food Stamps
258

When is Chef Boyardee Purchased?

day of week
Sun
19.6%
Mon
13.5%
Tue
12.3%
Wed
11.3%
Thu
11.4%
Fri
14.1%
Sat
17.6%
time of day
Morning
13.2%
Noon
16.1%
Afternoon
33.1%
Evening
29.7%
Late
7.8%

About Our Chef Boyardee Consumer Insights

How do we know who buys Chef Boyardee? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Chef Boyardee consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.