Chef Karlin Consumer Insights

Who buys Chef Karlin? A Chef Karlin consumer is generally lower income, Asian, and senior age. Chef Karlin consumers are more likely to purchase Chef Karlin during larger pantry stocking trips. Brands such as Libby's, Betty Crocker, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Chef Karlin Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.48
% of Basket $ (median)
1.8%
Total Basket $ (median)
$83.94

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Chef Karlin Consumer Demographics

demographic
index
Female
101
Male
93
<24
56
25-34
113
35-44
93
45-54
102
55-64
92
65+
128
African American
101
Asian
115
Caucasian
100
Hispanic
89
demographic
index
Has Kids
94
No Kids
113
- $20k
133
$20k-40k
152
$40k-60k
127
$60k-80k
94
$80k-100k
80
$100k-125k
65
$125k +
29
No College
120
College
104
Adv. Degree
57

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Chef Karlin Basket Affinity & Size

brand
basket affinity
Libby's 11.3x
Betty Crocker 8.1x
Farmers Market 7.1x
Maruchan Ramen 7.0x
basket size
index
Urgent Need (1-2 Items)
0
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
117
Pantry Stocking (21+ Items)
560

Where is Chef Karlin Purchased?

channels
index
Dollar
440
Drug
5
Food
4
Gas & Convenience
3
Mass
197
regions
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What Else Do They Buy?

brand
household affinity
Maxwell House 2.1x
Blue Bonnet 2.0x
Totino's Party Pizza 2.0x
Farmers Market 1.9x

How Did They Pay?

method
index
Cash
87
Credit
76
Debit
121
Food Stamps
186

When is Chef Karlin Purchased?

day of week
Sun
16.6%
Mon
11.3%
Tue
16.8%
Wed
11.6%
Thu
10.2%
Fri
14.6%
Sat
18.9%
time of day
Morning
12.7%
Noon
18.9%
Afternoon
37.6%
Evening
24.1%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Chef Karlin consumers purchase?

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Why do Chef Karlin consumers try new brands?

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Where do Chef Karlin consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chef Karlin Target Market

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Who actually buys Chef Karlin? Do these consumers match the intended target market of Chef Karlin?

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What motivates the target market to purchase Chef Karlin?

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What other target market should Chef Karlin look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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