Chef's Cupboard Consumer Insights

Who buys Chef's Cupboard?

A Chef's Cupboard consumer is generally slightly lower income, Caucasian, and older age. Chef's Cupboard consumers are more likely to purchase Chef's Cupboard during larger pantry stocking trips. Brands such as Quaker Chewy, Kellogg's, and Cinnamon Toast Crunch also tend to be purchased in the same trip. See sample consumer insights data below.

Chef's Cupboard Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.18
% of Basket $ (median)
2.2%
Total Basket $ (median)
$52.53

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chef's Cupboard Consumer Demographics

demographic
index
Female
99
Male
108
<24
42
25-34
80
35-44
99
45-54
111
55-64
161
65+
120
African American
38
Asian
16
Caucasian
122
Hispanic
17
demographic
index
Has Kids
100
No Kids
100
- $20k
77
$20k-40k
109
$40k-60k
141
$60k-80k
99
$80k-100k
113
$100k-125k
82
$125k +
40
No College
116
College
97
Adv. Degree
95

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Chef's Cupboard Basket Affinity & Size

brand
basket affinity
Quaker Chewy 63.4x
Kellogg's 54.1x
Cinnamon Toast Crunch 28.9x
Sweet Baby Ray's 22.8x
basket size
index
Urgent Need (1-2 Items)
0
Express Lane (3-10 Items)
15
Fill Up (11-20 Items)
114
Pantry Stocking (21+ Items)
609

Where is Chef's Cupboard Purchased?

channels
index
Food
296
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.6x
Borden 1.6x
Sweet Baby Ray's 1.5x
Diet Pepsi 1.5x

How Did They Pay?

method
index
Cash
154
Credit
19
Debit
141
Food Stamps
182

When is Chef's Cupboard Purchased?

day of week
Sun
16.9%
Mon
13.8%
Tue
12.8%
Wed
12.6%
Thu
11.3%
Fri
13.9%
Sat
18.7%
time of day
Morning
19.8%
Noon
19.0%
Afternoon
39.6%
Evening
19.7%
Late
2.0%

About Our Chef's Cupboard Consumer Insights

How do we know who buys Chef's Cupboard? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Chef's Cupboard consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.