Chester's Consumer Insights

Who buys Chester's?

A Chester's consumer is generally very low income, African American, and adolescent age. Chester's consumers are more likely to purchase Chester's during larger pantry stocking trips. Brands such as Cheetos, Fritos, and Ruffles also tend to be purchased in the same trip. See sample consumer insights data below.

Chester's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.9%
Total Basket $ (median)
$28.87

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chester's Consumer Demographics

demographic
index
Female
101
Male
90
<24
174
25-34
101
35-44
99
45-54
100
55-64
81
65+
86
African American
230
Asian
132
Caucasian
81
Hispanic
174
demographic
index
Has Kids
104
No Kids
92
- $20k
170
$20k-40k
147
$40k-60k
106
$60k-80k
93
$80k-100k
70
$100k-125k
71
$125k +
51
No College
149
College
97
Adv. Degree
59

Understand Chester's Consumer Behavior

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Chester's Basket Affinity & Size

brand
basket affinity
Cheetos 8.0x
Fritos 5.1x
Ruffles 4.9x
Bar-S 4.7x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
274

Where is Chester's Purchased?

channels
index
Club
12
Dollar
650
Drug
127
Food
109
Gas & Convenience
381
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Bar-S 1.6x
Marlboro Gold Pack 1.6x
Monster Energy 1.5x

How Did They Pay?

method
index
Cash
131
Credit
72
Debit
98
Food Stamps
212

When is Chester's Purchased?

day of week
Sun
16.2%
Mon
13.0%
Tue
12.5%
Wed
12.5%
Thu
13.1%
Fri
15.4%
Sat
17.3%
time of day
Morning
12.8%
Noon
14.3%
Afternoon
33.8%
Evening
30.7%
Late
8.3%

Get More Chester's Data

Contact us for the latest Chester's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Chester's consumers switch to?

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Why do consumers stop buying Chester's products?

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Which retailers do Chester's shoppers prefer to shop at?

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What motivates consumers to try Chester's products?

Research the Chester's Target Market

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Who actually buys Chester's? Do these consumers match the intended target market of Chester's?

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What motivates the target market to buy Chester's?

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What other target market should Chester's look at?

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Which other brands have a similar target market?

About Our Chester's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.