Chester's Consumer Insights

Who buys Chester's?

A Chester's consumer is generally very low income, African American, and adolescent age. Chester's consumers are more likely to purchase Chester's during larger pantry stocking trips. Brands such as Cheetos, Fritos, and Ruffles also tend to be purchased in the same trip. See sample consumer insights data below.

Chester's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.9%
Total Basket $ (median)
$28.87

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chester's Consumer Demographics

demographic
index
Female
101
Male
90
<24
174
25-34
101
35-44
99
45-54
100
55-64
81
65+
86
African American
230
Asian
132
Caucasian
81
Hispanic
174
demographic
index
Has Kids
104
No Kids
92
- $20k
170
$20k-40k
147
$40k-60k
106
$60k-80k
93
$80k-100k
70
$100k-125k
71
$125k +
51
No College
149
College
97
Adv. Degree
59

Understand Chester's Consumer Behavior

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Chester's Basket Affinity & Size

brand
basket affinity
Cheetos 8.0x
Fritos 5.1x
Ruffles 4.9x
Bar-S 4.7x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
274

Where is Chester's Purchased?

channels
index
Club
12
Dollar
650
Drug
127
Food
109
Gas & Convenience
381
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Bar-S 1.6x
Marlboro Gold Pack 1.6x
Monster Energy 1.5x

How Did They Pay?

method
index
Cash
131
Credit
72
Debit
98
Food Stamps
212

When is Chester's Purchased?

day of week
Sun
16.2%
Mon
13.0%
Tue
12.5%
Wed
12.5%
Thu
13.1%
Fri
15.4%
Sat
17.3%
time of day
Morning
12.8%
Noon
14.3%
Afternoon
33.8%
Evening
30.7%
Late
8.3%

About Our Chester's Consumer Insights

How do we know who buys Chester's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Chester's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.