Chester's Consumer Insights

Who buys Chester's? A Chester's consumer is generally very low income, African American, and adolescent age. Chester's consumers are more likely to purchase Chester's during larger pantry stocking trips. Brands such as Cheetos, Fritos, and Ruffles also tend to be purchased in the same trip. Sample consumer insights data below.

Chester's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.9%
Total Basket $ (median)
$28.87

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Chester's Consumer Demographics

demographic
index
Female
101
Male
90
<24
174
25-34
101
35-44
99
45-54
100
55-64
81
65+
86
African American
230
Asian
132
Caucasian
81
Hispanic
174
demographic
index
Has Kids
104
No Kids
92
- $20k
170
$20k-40k
147
$40k-60k
106
$60k-80k
93
$80k-100k
70
$100k-125k
71
$125k +
51
No College
149
College
97
Adv. Degree
59

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Chester's Basket Affinity & Size

brand
basket affinity
Cheetos 8.0x
Fritos 5.1x
Ruffles 4.9x
Bar-S 4.7x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
274

Where is Chester's Purchased?

channels
index
Club
12
Dollar
650
Drug
127
Food
109
Gas & Convenience
381
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Bar-S 1.6x
Marlboro Gold Pack 1.6x
Monster Energy 1.5x

How Did They Pay?

method
index
Cash
131
Credit
72
Debit
98
Food Stamps
212

When is Chester's Purchased?

day of week
Sun
16.2%
Mon
13.0%
Tue
12.5%
Wed
12.5%
Thu
13.1%
Fri
15.4%
Sat
17.3%
time of day
Morning
12.8%
Noon
14.3%
Afternoon
33.8%
Evening
30.7%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Chester's consumers purchase?

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Why do Chester's consumers try new brands?

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Where do Chester's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chester's Target Market

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Who actually buys Chester's? Do these consumers match the intended target market of Chester's?

Thought bubble

What motivates the target market to purchase Chester's?

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What other target market should Chester's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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