Chex Consumer Insights

Who buys Chex?

A Chex consumer is generally slightly higher income, Caucasian, and lower middle age. Chex consumers are more likely to purchase Chex during larger pantry stocking trips. Brands such as Chex Mix, General Mills Cheerios, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. See sample consumer insights data below.

Chex Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.32
% of Basket $ (median)
5.0%
Total Basket $ (median)
$66.12

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chex Consumer Demographics

demographic
index
Female
100
Male
102
<24
73
25-34
100
35-44
106
45-54
96
55-64
97
65+
88
African American
56
Asian
54
Caucasian
113
Hispanic
53
demographic
index
Has Kids
104
No Kids
92
- $20k
74
$20k-40k
85
$40k-60k
96
$60k-80k
109
$80k-100k
117
$100k-125k
105
$125k +
105
No College
75
College
102
Adv. Degree
122

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Chex Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
473

Where is Chex Purchased?

channels
index
Club
0
Dollar
19
Drug
36
Food
127
Gas & Convenience
75
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
Kelloggs Frosted Mini Wheat 1.4x
Chex Mix 1.4x
General Mills Cheerios 1.3x

How Did They Pay?

method
index
Cash
88
Credit
107
Debit
96
Food Stamps
122

When is Chex Purchased?

day of week
Sun
17.9%
Mon
13.7%
Tue
13.1%
Wed
12.2%
Thu
12.3%
Fri
13.9%
Sat
17.0%
time of day
Morning
15.7%
Noon
17.0%
Afternoon
33.8%
Evening
27.3%
Late
6.1%

Get More Chex Data

Better understand Chex consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Chex consumers switch to?

Stop sign

Why do consumers stop buying Chex products?

Store front

Which retailers do Chex shoppers prefer to shop at?

Sale sign

What motivates consumers to try Chex products?

Research the Chex Target Market

Arrow and target

Who actually buys Chex? Do these consumers match the intended target market of Chex?

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What motivates the target market to buy Chex?

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What other target market should Chex look at?

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Which other brands have a similar target market?

About Our Chex Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.