Chex Consumer Insights

Who buys Chex? Chex consumers are generally slightly higher income, Caucasian, and lower middle age. Chex consumers are more likely to purchase Chex during larger pantry stocking trips. Brands such as Chex Mix, General Mills Cheerios, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. Sample consumer insights data below.

Chex Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.32
% of Basket $ (median)
5.0%
Total Basket $ (median)
$66.12

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Chex Consumer Demographics

demographic
index
Female
100
Male
102
<24
73
25-34
100
35-44
106
45-54
96
55-64
97
65+
88
African American
56
Asian
54
Caucasian
113
Hispanic
53
demographic
index
Has Kids
104
No Kids
92
- $20k
74
$20k-40k
85
$40k-60k
96
$60k-80k
109
$80k-100k
117
$100k-125k
105
$125k +
105
No College
75
College
102
Adv. Degree
122

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Chex Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
473

Where is Chex Purchased?

channels
index
Club
0
Dollar
19
Drug
36
Food
127
Gas & Convenience
75
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
Kelloggs Frosted Mini Wheat 1.4x
Chex Mix 1.4x
General Mills Cheerios 1.3x

How Did They Pay?

method
index
Cash
88
Credit
107
Debit
96
Food Stamps
122

When is Chex Purchased?

day of week
Sun
17.9%
Mon
13.7%
Tue
13.1%
Wed
12.2%
Thu
12.3%
Fri
13.9%
Sat
17.0%
time of day
Morning
15.7%
Noon
17.0%
Afternoon
33.8%
Evening
27.3%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Chex consumers purchase?

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Why do Chex consumers try new brands?

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Where do Chex consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chex Target Market

Arrow and target

Who actually buys Chex? Do these consumers match the intended target market of Chex?

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What motivates the target market to purchase Chex?

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What other target market should Chex look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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