Chex Mix Consumer Insights

Who buys Chex Mix?

A Chex Mix consumer is generally slightly higher income, Caucasian, and upper middle age. Chex Mix consumers are more likely to purchase Chex Mix during larger pantry stocking trips. Brands such as Cheez-It, Yoplait Go-Gurt, and General Mills Lucky Charms also tend to be purchased in the same trip. See sample consumer insights data below.

Chex Mix Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.8%
Total Basket $ (median)
$51.29

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chex Mix Consumer Demographics

demographic
index
Female
101
Male
88
<24
90
25-34
88
35-44
105
45-54
109
55-64
100
65+
93
African American
72
Asian
77
Caucasian
110
Hispanic
57
demographic
index
Has Kids
103
No Kids
93
- $20k
83
$20k-40k
92
$40k-60k
100
$60k-80k
105
$80k-100k
107
$100k-125k
105
$125k +
100
No College
91
College
100
Adv. Degree
109

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Chex Mix Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
390

Where is Chex Mix Purchased?

channels
index
Club
108
Dollar
83
Drug
120
Food
125
Gas & Convenience
140
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.3x
Yoplait Light 1.2x
Sweet Baby Ray's 1.2x
Planters 1.2x

How Did They Pay?

method
index
Cash
99
Credit
101
Debit
99
Food Stamps
108

When is Chex Mix Purchased?

day of week
Sun
16.4%
Mon
12.8%
Tue
12.8%
Wed
13.0%
Thu
12.5%
Fri
15.9%
Sat
16.6%
time of day
Morning
15.2%
Noon
17.5%
Afternoon
34.8%
Evening
26.4%
Late
6.1%

Get More Chex Mix Data

Contact us for the latest Chex Mix consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Chex Mix consumers switch to?

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Why do consumers stop buying Chex Mix products?

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Which retailers do Chex Mix shoppers prefer to shop at?

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What motivates consumers to try Chex Mix products?

Research the Chex Mix Target Market

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Who actually buys Chex Mix? Do these consumers match the intended target market of Chex Mix?

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What motivates the target market to buy Chex Mix?

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What other target market should Chex Mix look at?

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Which other brands have a similar target market?

About Our Chex Mix Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.