Chex Mix Consumer Insights

Who buys Chex Mix?

A Chex Mix consumer is generally slightly higher income, Caucasian, and upper middle age. Chex Mix consumers are more likely to purchase Chex Mix during larger pantry stocking trips. Brands such as Cheez-It, Yoplait Go-Gurt, and General Mills Lucky Charms also tend to be purchased in the same trip. See sample consumer insights data below.

Chex Mix Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.8%
Total Basket $ (median)
$51.29

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chex Mix Consumer Demographics

demographic
index
Female
101
Male
88
<24
90
25-34
88
35-44
105
45-54
109
55-64
100
65+
93
African American
72
Asian
77
Caucasian
110
Hispanic
57
demographic
index
Has Kids
103
No Kids
93
- $20k
83
$20k-40k
92
$40k-60k
100
$60k-80k
105
$80k-100k
107
$100k-125k
105
$125k +
100
No College
91
College
100
Adv. Degree
109

Understand Chex Mix Consumer Behavior

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Chex Mix Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
390

Where is Chex Mix Purchased?

channels
index
Club
108
Dollar
83
Drug
120
Food
125
Gas & Convenience
140
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.3x
Yoplait Light 1.2x
Sweet Baby Ray's 1.2x
Planters 1.2x

How Did They Pay?

method
index
Cash
99
Credit
101
Debit
99
Food Stamps
108

When is Chex Mix Purchased?

day of week
Sun
16.4%
Mon
12.8%
Tue
12.8%
Wed
13.0%
Thu
12.5%
Fri
15.9%
Sat
16.6%
time of day
Morning
15.2%
Noon
17.5%
Afternoon
34.8%
Evening
26.4%
Late
6.1%

About Our Chex Mix Consumer Insights

How do we know who buys Chex Mix? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Chex Mix consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.