Chex Mix Consumer Insights

Who buys Chex Mix? A Chex Mix consumer is generally slightly higher income, Caucasian, and upper middle age. Chex Mix consumers are more likely to purchase Chex Mix during larger pantry stocking trips. Brands such as Cheez-It, Yoplait Go-Gurt, and General Mills Lucky Charms also tend to be purchased in the same trip. Sample consumer insights data below.

Chex Mix Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.8%
Total Basket $ (median)
$51.29

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Chex Mix Consumer Demographics

demographic
index
Female
101
Male
88
<24
90
25-34
88
35-44
105
45-54
109
55-64
100
65+
93
African American
72
Asian
77
Caucasian
110
Hispanic
57
demographic
index
Has Kids
103
No Kids
93
- $20k
83
$20k-40k
92
$40k-60k
100
$60k-80k
105
$80k-100k
107
$100k-125k
105
$125k +
100
No College
91
College
100
Adv. Degree
109

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Chex Mix Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
390

Where is Chex Mix Purchased?

channels
index
Club
108
Dollar
83
Drug
120
Food
125
Gas & Convenience
140
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.3x
Yoplait Light 1.2x
Sweet Baby Ray's 1.2x
Planters 1.2x

How Did They Pay?

method
index
Cash
99
Credit
101
Debit
99
Food Stamps
108

When is Chex Mix Purchased?

day of week
Sun
16.4%
Mon
12.8%
Tue
12.8%
Wed
13.0%
Thu
12.5%
Fri
15.9%
Sat
16.6%
time of day
Morning
15.2%
Noon
17.5%
Afternoon
34.8%
Evening
26.4%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Chex Mix consumers purchase?

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Why do Chex Mix consumers try new brands?

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Where do Chex Mix consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chex Mix Target Market

Arrow and target

Who actually buys Chex Mix? Do these consumers match the intended target market of Chex Mix?

Thought bubble

What motivates the target market to purchase Chex Mix?

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What other target market should Chex Mix look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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