Chex Mix Muddy Buddies Consumer Insights

Who buys Chex Mix Muddy Buddies? Chex Mix Muddy Buddies consumers are generally slightly higher income, Caucasian, and lower middle age. Chex Mix Muddy Buddies consumers are more likely to purchase Chex Mix Muddy Buddies during larger pantry stocking trips. Brands such as Chex Mix, Kelloggs Pop Tarts, and Hunt's Snack Pack also tend to be purchased in the same trip. Sample consumer insights data below.

Chex Mix Muddy Buddies Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.7%
Total Basket $ (median)
$64.02

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Chex Mix Muddy Buddies Consumer Demographics

demographic
index
Female
103
Male
73
<24
93
25-34
102
35-44
105
45-54
98
55-64
78
65+
86
African American
45
Asian
41
Caucasian
116
Hispanic
37
demographic
index
Has Kids
102
No Kids
95
- $20k
107
$20k-40k
91
$40k-60k
103
$60k-80k
105
$80k-100k
119
$100k-125k
90
$125k +
84
No College
97
College
101
Adv. Degree
97

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Chex Mix Muddy Buddies Basket Affinity & Size

brand
basket affinity
Chex Mix 31.8x
Kelloggs Pop Tarts 5.2x
Hunt's Snack Pack 5.0x
Jack Link's 4.2x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
443

Where is Chex Mix Muddy Buddies Purchased?

channels
index
Club
1
Dollar
13
Drug
23
Food
10
Mass
207
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Chex Mix 1.8x
Ro-Tel 1.6x
Farmers Market 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
87
Credit
94
Debit
108
Food Stamps
160

When is Chex Mix Muddy Buddies Purchased?

day of week
Sun
15.3%
Mon
13.7%
Tue
12.2%
Wed
12.4%
Thu
13.4%
Fri
14.6%
Sat
18.4%
time of day
Morning
13.2%
Noon
16.3%
Afternoon
32.9%
Evening
29.2%
Late
8.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Chex Mix Muddy Buddies consumers purchase?

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Why do Chex Mix Muddy Buddies consumers try new brands?

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Where do Chex Mix Muddy Buddies consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

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The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

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Every retailer, from Big Box to Bodegas to Online.

Research the Chex Mix Muddy Buddies Target Market

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Who actually buys Chex Mix Muddy Buddies? Do these consumers match the intended target market of Chex Mix Muddy Buddies?

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What motivates the target market to purchase Chex Mix Muddy Buddies?

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What other target market should Chex Mix Muddy Buddies look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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