Chi Chi's Consumer Insights

Who buys Chi Chi's?

A Chi Chi's consumer is generally slightly higher income, Caucasian, and older age. Chi Chi's consumers are more likely to purchase Chi Chi's during larger pantry stocking trips. Brands such as Old El Paso, Perdue, and Goya also tend to be purchased in the same trip. Sample consumer insights data below.

Chi Chi's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.2%
Total Basket $ (median)
$59.34

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Chi Chi's Consumer Demographics

demographic
index
Female
100
Male
103
<24
79
25-34
94
35-44
104
45-54
104
55-64
106
65+
74
African American
66
Asian
50
Caucasian
115
Hispanic
38
demographic
index
Has Kids
101
No Kids
97
- $20k
78
$20k-40k
86
$40k-60k
107
$60k-80k
109
$80k-100k
111
$100k-125k
102
$125k +
94
No College
94
College
101
Adv. Degree
104

Understand Chi Chi's Consumer Behavior

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Chi Chi's Basket Affinity & Size

brand
basket affinity
Old El Paso 12.3x
Perdue 7.8x
Goya 7.5x
Tostitos Scoops 6.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
446

Where is Chi Chi's Purchased?

channels
index
Beauty
2
Club
116
Dollar
8
Drug
25
Food
240
Gas & Convenience
25
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.9x
Entenmann's 1.8x
Utz 1.8x
Goya 1.6x

How Did They Pay?

method
index
Cash
91
Credit
119
Debit
87
Food Stamps
109

When is Chi Chi's Purchased?

day of week
Sun
18.1%
Mon
13.8%
Tue
11.8%
Wed
11.5%
Thu
11.8%
Fri
15.4%
Sat
17.7%
time of day
Morning
13.9%
Noon
17.5%
Afternoon
36.7%
Evening
27.2%
Late
4.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Chi Chi's consumers purchase?

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Why do Chi Chi's consumers try new brands?

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Where do Chi Chi's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chi Chi's Target Market

Arrow and target

Who actually buys Chi Chi's? Do these consumers match the intended target market of Chi Chi's?

Thought bubble

What motivates the target market to purchase Chi Chi's?

magnifying glass

What other target market should Chi Chi's look at?

venn diagram

Which other brands have a similar target market?

About Our Chi Chi's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.