Chi Chi's Consumer Insights

Who buys Chi Chi's?

A Chi Chi's consumer is generally slightly higher income, Caucasian, and older age. Chi Chi's consumers are more likely to purchase Chi Chi's during larger pantry stocking trips. Brands such as Old El Paso, Perdue, and Goya also tend to be purchased in the same trip. See sample consumer insights data below.

Chi Chi's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.2%
Total Basket $ (median)
$59.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chi Chi's Consumer Demographics

demographic
index
Female
100
Male
103
<24
79
25-34
94
35-44
104
45-54
104
55-64
106
65+
74
African American
66
Asian
50
Caucasian
115
Hispanic
38
demographic
index
Has Kids
101
No Kids
97
- $20k
78
$20k-40k
86
$40k-60k
107
$60k-80k
109
$80k-100k
111
$100k-125k
102
$125k +
94
No College
94
College
101
Adv. Degree
104

Understand Chi Chi's Consumer Behavior

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Chi Chi's Basket Affinity & Size

brand
basket affinity
Old El Paso 12.3x
Perdue 7.8x
Goya 7.5x
Tostitos Scoops 6.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
446

Where is Chi Chi's Purchased?

channels
index
Beauty
2
Club
116
Dollar
8
Drug
25
Food
240
Gas & Convenience
25
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.9x
Entenmann's 1.8x
Utz 1.8x
Goya 1.6x

How Did They Pay?

method
index
Cash
91
Credit
119
Debit
87
Food Stamps
109

When is Chi Chi's Purchased?

day of week
Sun
18.1%
Mon
13.8%
Tue
11.8%
Wed
11.5%
Thu
11.8%
Fri
15.4%
Sat
17.7%
time of day
Morning
13.9%
Noon
17.5%
Afternoon
36.7%
Evening
27.2%
Late
4.5%

Get More Chi Chi's Data

Better understand Chi Chi's consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Chi Chi's consumers switch to?

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Why do consumers stop buying Chi Chi's products?

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Which retailers do Chi Chi's shoppers prefer to shop at?

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What motivates consumers to try Chi Chi's products?

Research the Chi Chi's Target Market

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Who actually buys Chi Chi's? Do these consumers match the intended target market of Chi Chi's?

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What motivates the target market to buy Chi Chi's?

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What other target market should Chi Chi's look at?

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Which other brands have a similar target market?

About Our Chi Chi's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.