Chi-Chi's Consumer Insights

Who buys Chi-Chi's? A Chi-Chi's consumer is generally slightly higher income, Caucasian, and upper middle age. Chi-Chi's consumers are more likely to purchase Chi-Chi's during larger pantry stocking trips. Brands such as Old El Paso, Sweet Baby Ray's, and Goya also tend to be purchased in the same trip. Sample consumer insights data below.

Chi-Chi's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.19
% of Basket $ (median)
3.3%
Total Basket $ (median)
$65.75

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Chi-Chi's Consumer Demographics

demographic
index
Female
100
Male
98
<24
82
25-34
100
35-44
102
45-54
105
55-64
95
65+
74
African American
59
Asian
28
Caucasian
118
Hispanic
25
demographic
index
Has Kids
102
No Kids
95
- $20k
69
$20k-40k
85
$40k-60k
110
$60k-80k
111
$80k-100k
115
$100k-125k
107
$125k +
85
No College
90
College
101
Adv. Degree
108

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Chi-Chi's Basket Affinity & Size

brand
basket affinity
Old El Paso 11.6x
Sweet Baby Ray's 5.0x
Goya 4.5x
Perdue 4.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
517

Where is Chi-Chi's Purchased?

channels
index
Club
28
Dollar
1
Drug
29
Food
146
Gas & Convenience
4
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.7x
Maxwell House 1.7x
Utz 1.6x
Domino 1.6x

How Did They Pay?

method
index
Cash
111
Credit
119
Debit
77
Food Stamps
110

When is Chi-Chi's Purchased?

day of week
Sun
17.9%
Mon
12.2%
Tue
11.8%
Wed
11.6%
Thu
11.8%
Fri
16.2%
Sat
18.5%
time of day
Morning
14.1%
Noon
16.6%
Afternoon
36.0%
Evening
26.8%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Chi-Chi's consumers purchase?

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Why do Chi-Chi's consumers try new brands?

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Where do Chi-Chi's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chi-Chi's Target Market

Arrow and target

Who actually buys Chi-Chi's? Do these consumers match the intended target market of Chi-Chi's?

Thought bubble

What motivates the target market to purchase Chi-Chi's?

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What other target market should Chi-Chi's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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