Chi-Chi's Consumer Insights

Who buys Chi-Chi's?

A Chi-Chi's consumer is generally slightly higher income, Caucasian, and upper middle age. Chi-Chi's consumers are more likely to purchase Chi-Chi's during larger pantry stocking trips. Brands such as Old El Paso, Sweet Baby Ray's, and Goya also tend to be purchased in the same trip. See sample consumer insights data below.

Chi-Chi's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.19
% of Basket $ (median)
3.3%
Total Basket $ (median)
$65.75

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chi-Chi's Consumer Demographics

demographic
index
Female
100
Male
98
<24
82
25-34
100
35-44
102
45-54
105
55-64
95
65+
74
African American
59
Asian
28
Caucasian
118
Hispanic
25
demographic
index
Has Kids
102
No Kids
95
- $20k
69
$20k-40k
85
$40k-60k
110
$60k-80k
111
$80k-100k
115
$100k-125k
107
$125k +
85
No College
90
College
101
Adv. Degree
108

Understand Chi-Chi's Consumer Behavior

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Chi-Chi's Basket Affinity & Size

brand
basket affinity
Old El Paso 11.6x
Sweet Baby Ray's 5.0x
Goya 4.5x
Perdue 4.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
517

Where is Chi-Chi's Purchased?

channels
index
Club
28
Dollar
1
Drug
29
Food
146
Gas & Convenience
4
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.7x
Maxwell House 1.7x
Utz 1.6x
Domino 1.6x

How Did They Pay?

method
index
Cash
111
Credit
119
Debit
77
Food Stamps
110

When is Chi-Chi's Purchased?

day of week
Sun
17.9%
Mon
12.2%
Tue
11.8%
Wed
11.6%
Thu
11.8%
Fri
16.2%
Sat
18.5%
time of day
Morning
14.1%
Noon
16.6%
Afternoon
36.0%
Evening
26.8%
Late
6.4%

Get More Chi-Chi's Data

Contact us for the latest Chi-Chi's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Chi-Chi's consumers switch to?

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Why do consumers stop buying Chi-Chi's products?

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Which retailers do Chi-Chi's shoppers prefer to shop at?

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What motivates consumers to try Chi-Chi's products?

Research the Chi-Chi's Target Market

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Who actually buys Chi-Chi's? Do these consumers match the intended target market of Chi-Chi's?

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What motivates the target market to purchase Chi-Chi's?

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What other target market should Chi-Chi's look at?

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Which other brands have a similar target market?

About Our Chi-Chi's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.