Chicken - Cut-up Consumer Insights

Who buys Chicken - Cut-up?

A Chicken - Cut-up consumer is generally higher income, Caucasian, and young adult age. Chicken - Cut-up consumers are more likely to purchase Chicken - Cut-up during larger pantry stocking trips. Brands such as Archer Farms, Driscoll's, and Green Giant also tend to be purchased in the same trip. Sample consumer insights data below.

Chicken - Cut-up Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
9.5%
Total Basket $ (median)
$73.68

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Chicken - Cut-up Consumer Demographics

demographic
index
Female
103
Male
72
<24
63
25-34
129
35-44
106
45-54
86
55-64
46
65+
36
African American
42
Asian
58
Caucasian
107
Hispanic
99
demographic
index
Has Kids
111
No Kids
75
- $20k
62
$20k-40k
48
$40k-60k
72
$60k-80k
97
$80k-100k
90
$100k-125k
199
$125k +
161
No College
41
College
106
Adv. Degree
140

Understand Chicken - Cut-up Consumer Behavior

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Chicken - Cut-up Basket Affinity & Size

brand
basket affinity
Archer Farms 32.7x
Driscoll's 12.6x
Green Giant 12.2x
Jennie-O 10.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
494

Where is Chicken - Cut-up Purchased?

channels
index
Food
68
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 2.2x
Taylor Farms 1.9x
Jennie-O 1.7x
Horizon Organic 1.7x

How Did They Pay?

method
index
Cash
85
Credit
72
Debit
138
Food Stamps
52

When is Chicken - Cut-up Purchased?

day of week
Sun
20.6%
Mon
15.3%
Tue
13.9%
Wed
10.7%
Thu
10.2%
Fri
12.4%
Sat
16.9%
time of day
Morning
13.3%
Noon
17.5%
Afternoon
40.5%
Evening
24.0%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Chicken - Cut-up consumers purchase?

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Why do Chicken - Cut-up consumers try new brands?

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Where do Chicken - Cut-up consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chicken - Cut-up Target Market

Arrow and target

Who actually buys Chicken - Cut-up? Do these consumers match the intended target market of Chicken - Cut-up?

Thought bubble

What motivates the target market to purchase Chicken - Cut-up?

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What other target market should Chicken - Cut-up look at?

venn diagram

Which other brands have a similar target market?

About Our Chicken - Cut-up Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.