Chicken in a Biskit Consumer Insights

Who buys Chicken in a Biskit?

A Chicken in a Biskit consumer is generally lower income, Caucasian, and lower middle age. Chicken in a Biskit consumers are more likely to purchase Chicken in a Biskit during larger pantry stocking trips. Brands such as Nabisco Wheat Thins, Nabisco Triscuit, and Nabisco Ritz also tend to be purchased in the same trip. See sample consumer insights data below.

Chicken in a Biskit Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.77
% of Basket $ (median)
3.8%
Total Basket $ (median)
$73.12

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chicken in a Biskit Consumer Demographics

demographic
index
Female
102
Male
76
<24
81
25-34
87
35-44
112
45-54
107
55-64
83
65+
62
African American
47
Asian
70
Caucasian
113
Hispanic
25
demographic
index
Has Kids
108
No Kids
82
- $20k
97
$20k-40k
109
$40k-60k
108
$60k-80k
103
$80k-100k
107
$100k-125k
92
$125k +
72
No College
119
College
100
Adv. Degree
75

Understand Chicken in a Biskit Consumer Behavior

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Chicken in a Biskit Basket Affinity & Size

brand
basket affinity
Nabisco Wheat Thins 12.6x
Nabisco Triscuit 10.9x
Nabisco Ritz 5.7x
Nabisco 5.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
511

Where is Chicken in a Biskit Purchased?

channels
index
Club
1
Dollar
215
Drug
12
Food
114
Gas & Convenience
8
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.6x
Totino's Party Pizza 1.6x
Diet Mountain Dew 1.6x
Cool Whip 1.5x

How Did They Pay?

method
index
Cash
115
Credit
89
Debit
95
Food Stamps
167

When is Chicken in a Biskit Purchased?

day of week
Sun
18.1%
Mon
12.3%
Tue
12.5%
Wed
12.6%
Thu
11.7%
Fri
15.4%
Sat
17.3%
time of day
Morning
13.5%
Noon
16.6%
Afternoon
33.4%
Evening
29.2%
Late
7.3%

About Our Chicken in a Biskit Consumer Insights

How do we know who buys Chicken in a Biskit? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Chicken in a Biskit consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.