Chicken of the Sea Consumer Insights

Who buys Chicken of the Sea?

A Chicken of the Sea consumer is generally very low income, Hispanic, and senior age. Chicken of the Sea consumers are more likely to purchase Chicken of the Sea during larger pantry stocking trips. Brands such as Starkist, Libby's, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

Chicken of the Sea Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.16
% of Basket $ (median)
5.2%
Total Basket $ (median)
$60.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chicken of the Sea Consumer Demographics

demographic
index
Female
99
Male
107
<24
108
25-34
96
35-44
88
45-54
106
55-64
133
65+
153
African American
118
Asian
137
Caucasian
89
Hispanic
150
demographic
index
Has Kids
90
No Kids
123
- $20k
114
$20k-40k
113
$40k-60k
104
$60k-80k
100
$80k-100k
97
$100k-125k
92
$125k +
78
No College
107
College
100
Adv. Degree
93

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Chicken of the Sea Basket Affinity & Size

brand
basket affinity
Starkist 5.3x
Libby's 4.9x
Oroweat 4.6x
Vlasic 4.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
478

Where is Chicken of the Sea Purchased?

channels
index
Beauty
0
Club
232
Dollar
28
Drug
116
Food
118
Gas & Convenience
3
Mass
61
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Starkist 1.3x
Vlasic 1.3x
Post Honey Bunches Of Oats 1.3x
Oroweat 1.3x

How Did They Pay?

method
index
Cash
114
Credit
92
Debit
95
Food Stamps
154

When is Chicken of the Sea Purchased?

day of week
Sun
17.7%
Mon
14.7%
Tue
12.7%
Wed
11.9%
Thu
12.0%
Fri
14.5%
Sat
16.5%
time of day
Morning
14.0%
Noon
18.9%
Afternoon
36.0%
Evening
25.6%
Late
5.6%

Get More Chicken of the Sea Data

Contact us for the latest Chicken of the Sea consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Chicken of the Sea consumers switch to?

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Why do consumers stop buying Chicken of the Sea products?

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Which retailers do Chicken of the Sea shoppers prefer to shop at?

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What motivates consumers to try Chicken of the Sea products?

Research the Chicken of the Sea Target Market

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Who actually buys Chicken of the Sea? Do these consumers match the intended target market of Chicken of the Sea?

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What motivates the target market to buy Chicken of the Sea?

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What other target market should Chicken of the Sea look at?

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Which other brands have a similar target market?

About Our Chicken of the Sea Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.