Chicken of the Sea Consumer Insights

Who buys Chicken of the Sea?

A Chicken of the Sea consumer is generally very low income, Hispanic, and senior age. Chicken of the Sea consumers are more likely to purchase Chicken of the Sea during larger pantry stocking trips. Brands such as Starkist, Libby's, and Oroweat also tend to be purchased in the same trip. Sample consumer insights data below.

Chicken of the Sea Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.16
% of Basket $ (median)
5.2%
Total Basket $ (median)
$60.84

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Chicken of the Sea Consumer Demographics

demographic
index
Female
99
Male
107
<24
108
25-34
96
35-44
88
45-54
106
55-64
133
65+
153
African American
118
Asian
137
Caucasian
89
Hispanic
150
demographic
index
Has Kids
90
No Kids
123
- $20k
114
$20k-40k
113
$40k-60k
104
$60k-80k
100
$80k-100k
97
$100k-125k
92
$125k +
78
No College
107
College
100
Adv. Degree
93

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Chicken of the Sea Basket Affinity & Size

brand
basket affinity
Starkist 5.3x
Libby's 4.9x
Oroweat 4.6x
Vlasic 4.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
478

Where is Chicken of the Sea Purchased?

channels
index
Beauty
0
Club
232
Dollar
28
Drug
116
Food
118
Gas & Convenience
3
Mass
61
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Starkist 1.3x
Vlasic 1.3x
Post Honey Bunches Of Oats 1.3x
Oroweat 1.3x

How Did They Pay?

method
index
Cash
114
Credit
92
Debit
95
Food Stamps
154

When is Chicken of the Sea Purchased?

day of week
Sun
17.7%
Mon
14.7%
Tue
12.7%
Wed
11.9%
Thu
12.0%
Fri
14.5%
Sat
16.5%
time of day
Morning
14.0%
Noon
18.9%
Afternoon
36.0%
Evening
25.6%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Chicken of the Sea consumers purchase?

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Why do Chicken of the Sea consumers try new brands?

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Where do Chicken of the Sea consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chicken of the Sea Target Market

Arrow and target

Who actually buys Chicken of the Sea? Do these consumers match the intended target market of Chicken of the Sea?

Thought bubble

What motivates the target market to purchase Chicken of the Sea?

magnifying glass

What other target market should Chicken of the Sea look at?

venn diagram

Which other brands have a similar target market?

About Our Chicken of the Sea Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.